← back to news Protecting brand in a performance-driven world By Claire Russell, Fitzco Media But are there places that we have over-measured at the expense of brand building? Does...

← back to news Does Your Agency Partner Have the Right Stuff in Analytics? By Jim Head, President, Fitzco Analytics For the past 20 years, I’ve lived many lives in...

← back to news Ad Age: Why advertisers are still making space for experimental budgets even with economic uncertainty With ad spend under more scrutiny than ever, brands should continue...

← back to news Ad Age: Why Brands Love Fake Holidays – Behind Calendar Creations Like National French Fry Day. When Checkers and Rally’s planned their annual promotion around National...

← back to news The current state of political advertising exploits and hardens the coarseness of our civil discourse. As the election season nears its end, the electorate – particularly...

← back to news Campaign US profiles our jury of rising creative talent for the upcoming BIG Awards in New York City. How long have you worked in advertising? Four-ish...

← back to news The 4A’s, McCormick and Fitzco on how culture drives creative decision-making In partnership with The Drum, the 4A’s created a content series titled ‘Convene. Challenge. Change,’...

← back to news Small Agency of the Year, 76-150 employees, Gold:Fitzco Fitzco founder Dave Fitzgerald bought back the agency from Interpublic Group of Cos. in 2020—some 22 years after...

← back to news Why Do Agencies Stay Independent? Shops want to call the shots on hires while maintaining financial autonomy Jolene Delisle doesnʼt have a problem saying no to...

← back to news flexibility is the name of the game: the return podcast, episode 4 It’s been six months since Atlanta advertising agency Fitzco officially returned to the office....

← back to news covid and the case for labor movements: the return podcast, episode 3 After nearly two years of working remotely, advertising agency Fitzco finally returned to the...

← back to news digiday: sunday scaries and the first day back: the return Podcast, episode 2 Atlanta-advertising agency Fitzco has officially returned to the office. That third Tuesday in...

← back to news digiday: fitzco return to office podcast, episode 1 Over the last two years, a lot has changed for Atlanta-based advertising agency Fitzco. Like the rest of...

← back to news Atlanta independent marketing agency Fitzco has won the Sylvania Automotive account after a review conducted by search consultancy Pile and Company.  Fitzco will be responsible for...

← back to news Fitzco launches campaigns for French's and Cholula Fitzco today debuts national campaigns for McCormick and Co.'s French's Mustard and Cholula hot sauce just in time for...

← back to news Atlanta Indie Fitzco Brings Back David Matathia as Head of Strategy Atlanta independent agency Fitzco has hired David Matathia to lead strategy. He begins on February...

← back to news How one Atlanta creative shop is trying to win over vaccine skeptics Fitzco is leaning into right-wing imagery in the Delta Variant Force campaign. Atlanta: When...

← back to news adage: why this agency created a pro-vaccine clothing brand for republicans Atlanta-based agency Fitzco has created a line of merchandise for conservatives who are pro-vaccine to...

← back to news Atlanta-based ad agency Fitzco has acquired marketing and technology consultancy, Constant Analytics. Terms weren’t disclosed. Constant Analytics was founded in 2013 by Jim Head, a statistician and...

← back to news In observance of September’s Childhood Cancer Awareness Month, Atlanta ad agency Fitzco has produced a pro bono creative and media campaign to support Camp Sunshine. Founded...

← back to news Atlanta-based Fitzco, reacquired from Interpublic last year by founder Dave Fitzgerald, has retained French’s and added Cholula hot sauce in a competitive advertising review prompted by McCormick...

← back to news Atlanta-based independent creative and media agency Fitzco began observing Juneteenth as a company holiday in 2020, “and it will be treated as such going forward,” said...

← back to news The Oscars Are a Week Away, but How Many Will Watch? TV ratings for awards shows have been in free fall, especially during the pandemic, and...

← back to news Video, Meet the New Audio Star: Clubhouse By Claire Russell, Head of Media, Fitzco Nothing foreshadows success for a new digital technology better than when Facebook...

← back to news How advertising can meet the challenge of insurrection. Our world is nothing if not ironic. We live in an era of universal access to information and...

← back to news Mellow Mushroom unveiled its most recent promotion Monday, and it’s a work of art. In fact, the full-service brand’s campaign is thousands of works of art,...

← back to news After buying back his agency from Interpublic Group a year ago, Fitzco founder Dave Fitzgerald admits he may not have had the best timing for regaining...

← back to news Best of Category, Music: ‘Glotis’ — Creator: Evan Miguel, senior copywriter at Fitzco The inaugural winner in the music category is Glotis, an album by Miguel...

← back to news AD INFINITUM: SPENDING NEARS $500 MILLION IN GEORGIA’S SENATE RUNOFFS Atlantans in particular are finding political ads to be all but inescapable. “The candidates are painting...