Campaign US profiles our jury of rising creative talent for the upcoming BIG Awards in New York City.
How long have you worked in advertising?
Four-ish years.
What’s your reaction when people talk about the metaverse?
First, dramatic eye roll. Second, sadness for the future.
What do you love most about advertising?
I love the daily practice of forcing myself to see the world from someone else’s perspective.
What do you wish would change about advertising?
The desperate desire for brands to jump on every fleeting social trend in an attempt to be relevant.
How do you express yourself creatively outside of work?
I got really into mixology during the pandemic. So I come up with my own cocktail recipes and then photograph them.
What’s one social media trend you wish would stop?
Dance challenges. I have no interest in watching average people dance poorly.
What’s the best example of a brand trying to reach Gen Z that you’ve seen?
Duolingo’s TikTok channel is just so stupidly simple and obnoxiously successful.
If you had to choose: Office, hybrid or fully remote?
Hybrid.
