We’ve got the best people in the business. Our integrated team uses creativity and collaboration to solve the toughest problems. We’re doers and thinkers dedicated to helping brands get results today and every day.
the fitz fam
Dave Fitzgerald, a proud grandson of Irish immigrants, is the father of six and grandfather of three. He started Fitzgerald & CO (now Fitzco) in 1983, sold it to the Interpublic Group of Companies (IPG) in 1998, and bought the agency back from IPG in 2020.
Dave was named Most Admired CEO by the Atlanta Business Chronicle in 2017. Irish America magazine has included Dave on it's "Business 100" list of the top 100 Irish American executives in the US every year since 2005.
He is Chair-elect of Cristo Rey Atlanta Jesuit High School, a member of the Board of Directors of Emory Saint Joseph's Hospital, the National Advertising Review Board and The Atlanta Speech School and is immediate Past Chair of the Saint Joseph's Health System. He is former Chair of the Saint Joseph's Hospital Foundation, Ignatius House Jesuit retreat Center and the Buckhead Coalition. He also served on the boards of The University of Dayton, the 4A's, Marist School and Christ the King School and the National Black Arts Festival.
Evan discovered advertising at age 6, when he first realized the Incredible Hulk TV show would always cut to commercial when Bruce Banner’s eyes turned green, but before he completely freaked out. He’s watched the commercials ever since.
Evan started at Fitzco in 1996 as an Assistant Account Executive. He’s since served as Account Manager, Account Director, New Business Coordinator, Copywriter, Creative Director, Chief Digital Officer, Managing Director and now, President. (Perhaps this one will stick.) Evan proudly represents Fitzco on the boards of both 4As Atlanta Council and Advertising for Change, a coalition of agencies committed to cementing Atlanta as the leading city for diverse advertising and marketing professionals.
The only two titles that matter are husband and dad-of-three (two human, one canine). He fancies himself an undiscovered Food Network star and is determined to someday open a true Katz’s-style NY deli which is, in his estimation, the only substantive thing his native Atlanta is lacking.
Keri is a native Atlantan who loves living in this “city in a forest” – spending the workday ITP at Fitzco’s Westside office and returning to her pastoral OTP home with her husband and dogs.
Keri happened into advertising some 30+ years ago – she joined a friend working in the accounting department at McCann Atlanta, and immediately fell in love with the pace and vibrancy of the ad world. It was a happy accident that has led to a successful career in the industry with stints at McCann, BBDO, and Austin Kelley, before she joined Fitzco with the merger with Austin Kelley in 2005. She’s been a vital element of Fitzco’s success over her tenure, navigating an ever-changing industry with a level head and contagiously positive demeanor.
Keri is a long-time runner having completed 21 marathons and numerous shorter races over the years. She and her husband of 26 years, Mark, are parents to two rescue beagles, her family and her passion.
Ryan is a self-proclaimed “southernmidwesterner” (raised in Georgia, made in Chicago) and lover of all things creative. He believes every pixel & every word matters.
Throughout his career he has produced award winning work for Nintendo, Sony, Budweiser, Samsung, Coca-Cola, McDonalds, Miller and Checkers & Rally’s. He gives a damn. Every. Single. Day. Helping clients grow their brands and in turn growing Fitzco. He’s passionate about creating a culture of creativity so every Cannes Lions, D&AD, One Show, CLIOs, ADDYs, OBIEs or EFFIE won is felt by all. He’s pretty proud of being a dad too but can’t take all the credit. His wife gets a big slash.
When he’s not busy creating ads you’ll find him busy designing his AirBnB side-hustle FieldTripAtl.com with his wife. A unique tiny house experience they run promoting the best Atlanta has to offer.
Stephanie is from 84, Pennsylvania (yep, the number 84) and was drawn to New York for college and the start of her career, where she met the love of her life, a Southerner who convinced her to try out the Empire State of the South.
She cares deeply about the creative we make, the consumers we serve, and the clients with whom we partner. Throughout her career she has built relationships and driven business results for The Home Depot, New Balance, Guinness, Red Stripe, Duncan Hines, Vlasic, BOTOX Cosmetic and L’Oreal/Garnier, McCormick, and Coca-Cola. She sat onsite with clients at a Fortune 25 company and, through deep partnership, won their business and trust every single day.
But her biggest achievement is raising two happy and very funny kiddos. And running a marathon. Probably not in that order (the second one was MUCH harder).
Born in Burma, raised and educated in Boston, James is a 20-year craftsman in the business of turning insights into sharp powerful strategies for world-class agencies across the U.S. At his core, James is a customer champion, data whisperer and business results agent.
James tackles every business challenge with a passion and persistence to uncover the insight in the data that will tighten the bond between customers and a brand, drive purchase behavior, and in turn create sustainable business success for his clients. In addition to building his clients’ businesses, he has delivered the strategic underpinning for numerous effectiveness and creativity awards for iconic brands such as McDonald’s, AT&T, Microsoft, CITI (credit card and retail banking), Michelin, Anheuser-Busch/InBev, Oracle, and State Farm through a variety of B-to-C, B-to-B or B-to-B-to-C market dynamics.
During those precious instances when he isn’t traversing time zones (or Zoom meetings) to meet business demands, James likes to drive fast cars and drive cars fast.
Claire had a life-long ambition of becoming a meteorologist – a career path with arguably the highest allowable margin of error. Interested in patterns, logistics, and outcomes, she ultimately landed in Advertising and Consumer Economics. She’s a big believer that making it matter means not losing the human side of the science. You’ve got to care your ass off in this business, even with algorithms at your side.
She hit the ground running managing and growing Paid Search programs for Verizon Wireless, Verizon Enterprise, and Johnson & Johnson. She went on to build the Paid Search discipline from the ground up at Fitzco and now leads our media team across clients inclusive of planning, platforms, ops, and analytics.
On the weekend, you can find her supporting her husband’s side hustle flipping sneakers, exploring Atlanta’s food scene (#1 fan of anything Ford Fry), or trying to make the perfect spicy margarita.
To Jeff, “home is where the job sends you.” Born and raised an Army brat, Jeff has taken that same mentality to his career. Though a native Georgian, Jeff spent the first ten years of his career in New York, with one year in Beijing in between.
Jeff’s commitment to completely immersing himself in his clients’ business and category has made him an integrated and passionate extension of their marketing teams. A triple threat with deep experience and relationships across strategy, creative and media, Jeff’s focus and passion has always been in solving client business problems through the tight integration of media and creative thinking.
His 19 years of experience between McCann NY and Fitzco spans a wide range of categories, and nationally and globally-known brands. Since joining Fitzco, Jeff has led integrated teams across Sony Mobile, Synovus Bank and Checkers & Rally’s. His leadership on Synovus helped unify and grow 28 local bank brands into the regional powerhouse Synovus is today, and Jeff’s efforts on Checkers & Rally’s led to the best two year traffic and sales increases in the brands history. While at McCann, Jeff’s experience included L'Oréal, Intel, IHG, Kraft, Nestlé Waters, and Unilever. He also spent two years on a New Business team that won Intel and the U.S. Army.
He also beat-boxes, which we promised not to include in his bio. Oops.
Hannah is a native Floridian, who found both of her loves at the Creative Circus – her husband, and advertising. Living with another art director has filled her life with home reno projects, type books and bold wallpaper. She believes that no matter what, giving back matters.
Throughout her career she’s made notable work for Lay’s, Wrigley, Quaker, Gillette, Hasbro, SC Johnson, Alka-Seltzer Plus, Aleve, Navy Federal Credit Union, and French’s. She’s also worked on and led numerous winning new business pitches.
Her most recent creative accomplishment is French’s Mustard Ice Cream. But the Misfitz internship program is her biggest accomplishment at Fitzco.
When Hannah’s not making ads herself, she’s probably teaching others how to. She gives back by teaching at the Creative Circus, serving on panels for Miami Ad/Portfolio Center and being a mentor to the next gen of creatives.
Brandi Watkins is a digital native with a love for number crunching. Her original career aspirations of working for NASA (specifically, as an astronaut) didn’t necessarily pan out. But fortunately, her interest in advertising did. Brandi is a passionate media veteran who has spent career on the agency side of the business leading digital strategy and performance marketing campaigns for brands such as Verizon, AT&T, NBA, Lenovo and Shoe Carnival. She believes making it matter means caring about the work and the people doing it.
Brandi was born in Birmingham, AL, but considers herself an ATLien as she has lived in Atlanta since childhood. She loves all things ATL (especially the music). She has a passion for travel and has a life goal of visiting every continent (including Antarctica!).
Michelle grew up in South Florida and migrated about as far north as she can handle. She’s a Florida State University graduate and stuck around to complete a masters degree in Integrated Marketing Communication. She oversees Media Planning at Fitzco across all clients. She believes in the power of media to connect the right person with the right message, at the right time.
Throughout her career she has managed media programs for Hyundai, Shoe Carnival, PGATour Superstore, Food Lion, Georgia Aquarium, Georgia Natural Gas, Synovus, Applebee’s, Southern Company, MedExpress, Buffalo Wild Wings and Golf Pride (to name a few!). Her longest running client engagement was helping the Georgia Aquarium increase ticket sales 5 years in a row. She has planned and bought nearly all media channels and her favorite media to execute is out of home.
While not proofing media plans and evaluating vendors, Michelle escapes to the North Georgia mountains to spend time in her cabin, snuggle with her dogs and enjoy the outdoors.
Once upon a time Katy thought she’d be planning events like the Oscars and Billboard Music Awards, but somewhere along the way she fell in love with marketing strategy. She believes making it matter means giving a damn about people, the work and results every single day.
Katy kicked off her career building the wholistic social presence for Mercedes-AMG and quickly moved on to manage social strategy for brands like Cartoon Network and Wonder Bread. Impressive in her approach, writing capabilities and overall strategies, Katy brings a lot to the table grounded in testing, research and previous experience.
Since joining Fitzco, Katy has grown our social capabilities, built up a team of strategists, and added to our client list. Katy is a Cannes Lion winner, wife, incognito cool mom, pop culture zealot, food and wine enthusiast, and self-proclaimed shoe addict.
A Canadian Born Southerner with a New York attitude, Erica was born in Canada, raised in Florida and cut her teeth in New York. She believes that to solve any problem it starts with making the consumer matter.
Throughout her career she has created a communications strategy discipline for multiple agencies and brands, acting as the bridge between media and creative; ensuring there is no silo and there is always fluid conservation. Erica has covered a gamut of clients both big and small, CPG to retail and specializes in taking a holistic approach to advertising. She is always on the hunt to problem solve by strengthening brand perceptions through communication architectures that highlight key consumer insights, trends, and innovation.
When she isn’t knee deep in consumer reports and data she is out making, creating, or doing. Between sewing, rock climbing, painting, cooking, and crosswords (and there are so many more), Erica is a collector of hobbies. If you any [more] recommendations, send them her way!
Lindsey is back home in Atlanta after spending 12 years in NYC. She’s dedicated to fostering meaningful relationships and building trust with her teams to garner impactful results. During her time at Fitzco she has worked on Navy Federal Credit Union, The Southern Company, and Synovus.
In NYC, Lindsey focused on generating brand love with Millennial moms on Gerber, helping lead Tylenol's back to market plan to rebuild their equity gap, getting scrappy with In The Raw Brands and Cutty Sark to compete with the their big-budget competitors, highlighting new innovations with LG Global Appliances, and earning her production creds with JCPenney.
Lindsey is always planning her next trip, whether that be a short drive out of town or international flight. She likes trying out new recipes and eating new things. People are usually surprised by her fascination with the WWE (she’s already attended at least 7 Monday Night Raw events and on the search for WrestleMania tickets!)
Willie was born and raised in Chicago, IL. He believes "being" matters, and not by-passing life while trying to reach some grand moment. Willie began in office services at Chicago City Hall's Office of Budget & Management interning for the summer of 97, from there he provided office services, as well as hospitality services to law firms in Chicago and Atlanta.
He’s passionate about making sure FitzFam, 944 Brady Fam, and clients are well taken care of, especially while under our roof. When he’s not helping to create memorable first impressions with Fitzco, he's flipping through non-fiction, writing short stories, working on hip hop music, and being in awe of this earth.
Amanda is a lover of stand-up comedy and a proud Georgia Bulldawg. From Metro-Atlanta, she began her career at Fitzco in the Media Department. She believes that strategy matters, and that without it a plan is never smart enough.
Amanda works on the Synovus, Buffalo Wild Wings, and Eye Care Partners accounts on their Media Planning teams. Before launching her career with Fitzco, she worked part-time for a multitude of clients in the banking and service industries. It was there where she transitioned from account management roles into research heavy positions.
Outside of the office, Amanda performs stand-up comedy at some local mics where she brings her light-hearted takes on culture, family dynamics, current events, and more. She is very competitive and can be found playing in her weekly outdoor volleyball club or crushing it on the racquetball courts.
Katie is originally from Michigan (Go Blue!), but has spent the majority of her life in the South. She is an Emory University grad, who is currently a Sr. Project Manager at Fitzco working on McCormick, MedExpress, Coca-Cola, Knights of Columbus, and Southern Company. She believes team collaboration and communication are key to any successful project, big or small.
Throughout her career, she has managed an array of projects from website redesigns for Bridgestone/Firestone and AT&T to more traditional brand campaign launches for Navy Federal Credit Union. Additionally, she was instrumental in coordinating product innovation launches for French’s Mustard Ice Cream and Mustard Beer.
When she is not busy managing project timelines and deliverables, you’ll find her using her PM skills outside of work with her side hustle, All Things Love, a wedding planning business she started with two of her closest friends.
Born and raised in Atlanta GA, Spencer is the youngest of 3 brothers. Being the youngest has granted him the opportunity to observe the routes others have taken and forge his own path to achieving his goals. Spencer is a person of the people… while he might come off reserved, his social and personable nature is always waiting to shine through.
Spencer believes you can’t just think about the work you are doing. More importantly, you have to think about who the work will impact and how it can improve their lives.
Throughout his (relatively) short professional career, Spencer has produced work for The University of Georgia, PhD Media, Sebacia, and Shoe Carnival. Though this list may not be the most extensive, he sees it as a work in progress. And has made it his mission to bring growth and success to every brand he works with.
While Spencer’s most recent achievement was graduating from UGA (Go Dawgs!), his ultimate goal is to cultivate a mindset that emphasizes putting the very best effort into everything he does. This is a mindset Spencer carries into all aspects of his life, personally and professionally.
In his spare time, you’ll catch Spencer monitoring changes in the stock market as he’s become somewhat of an investor over the past few years. He’s also constantly searching for ways to turn his passion for sneakers and streetwear into a couple of extra bucks.
Bryce shares a birthday with world renowned film director Stanley Kubrick. Coincidence? Yes. But it is something that helped inspire him in becoming a student of all things film. Whether its editing, directing, script writing, or sound design, he enjoys the entire process of making pictures come to life. Bryce is a storyteller.
Born and raised in Georgia and after a 5-year successful tour as a Combat Cameraman in the United States Marine Corps Bryce began his advertising career at J. Walter Thompson Atlanta and then on to Fitzco. He had the privilege to work on many different accounts to include, United States Marine Corps, Jiffy Lube, Pills bury, Medexpress, Pennzoil, U.S. Virgin Islands, Checkers and Rally’s, PGA Tour Superstore, Churches Chicken, and the Atlanta Falcon’s. Bryce brings a unique perspective and experience to the fast paced that is advertising. There is an old saying “IF you absolutely, positively, with a doubt need it done today? Call Bryce”.
When he is not churning and burning on ads, he creates award-wining short films on the side and tries to explain the meaning of life to his 3 young boys. All in all, he wants to leave the world a better place than what he found it in. And one frame at a time is the path he has chosen to accomplish just that.
Oh, and he golfs… He wouldn’t say a lot because that doesn’t quite encapsulate it. But he golfs.
When you hear her accent, you’ll know Chandler is a born-and-raised Southerner. Born in Memphis and raised in very South Georgia (no really, we’re talking less than an hour from the Florida line), Chandler is a University of Georgia graduate who believes hard work and respect can get you far in life.
Throughout her account management career, Chandler has helped drive business results for clients such as MedExpress Urgent Care, Checkers & Rally’s, Coca-Cola, Mellow Mushroom, Pillsbury, Quikrete, Pergo, Kauffman Tire, and BB&T Atlanta Open. Chandler has a passion for production and a keen eye for detail — nothing is getting past her eagle eye.
Outside of the office, Chandler is a cat mom, turkey sandwich connoisseur, prosecco loving, babysitter extraordinaire. But don’t worry, those last two don’t happen at the same time.
Christian is an art director that hails from the Midwest. A BFA in photography from Indiana University instilled him with hard-earned creative instincts, and a trial by fire at The Creative Circus taught him tack-sharp thinking. He draws on these experiences to create work that is thought provoking and smart.
Christian enjoys horror movies, building his ever-growing record collection, and balancing his budget (no really, Excel is the shit).
Cristian is a Jr. Copywriter, but he’s also secretly three children under a trench coat. Having lived in 3 countries and 6 different cities, he’s learned to maneuver his way through life like a young Mr. Magoo. He believes authenticity and widespread kindness make every single day matter.
In recent years he has made brands like Checkers & Rally’s, Mellow Mushroom, French’s, and Synovus “uncomfortable in the best way possible” by bringing unique and bold ideas to the table. While he’s proud of having helped in winning the Mellow Mushroom account and gaining recognition as a young creative from advertising awards like Young Shits and the ADDY’s, his greatest achievement is unintentionally (and clumsily) making all the right moves that have led him to right here and right now.
When Cristian isn’t creating narratives for brands, he is either making his own furniture, playing music, or hanging out with his dogs.
Crystal is a proud New Orleanian, born and raised in the Crescent City but now calls Atlanta home. As a graduate of Clark Atlanta University, she utilizes her alma mater’s motto as her mantra – “find a way or make one!” She’s a solution-oriented person determined to find or make ways to add value to every client she touches, treating their business as if it’s her own. That personal connection is her way of making it matter.
Throughout her career, she has experienced all sides of the advertising/marketing world in roles on the sales side, client side, and agency side. She’s developed omni-channel media plans for brands including Turner Entertainment Networks, Turner Sports, Atlanta Braves, Gas South, Georgia Tourism, HoneyBaked Ham, Coca-Cola, and more. She found her way to Fitzco, and is currently an Associate Director, leading the media planning and “making it matter” for Buffalo Wild Wings.
When she’s not busy developing media plans, you can find her binge-watching entertainment TV or running a 5K with her husband in East Atlanta.
Indiana-born, San Antonio-raised, Jayhawk-educated, and Fitzco’s 2019 Davie of the Year™ recipient. Danny actively shares important bits from every touchpoint and learning to make our work matter internally and externally.
He started on the Paid Search team, expanded as a Programmatic trader for our in-house trade desk and is a comfortable passenger of our Paid Social program in our Digital Platforms team. In his short time at Fitzco, he’s competitively shown up for Fitzco as a 4A’s IAAS program graduate and driven results with the team across verticals for ~20 clients including Shoe Carnival, Miracle-Ear, Tourism Vancouver, Johnsonville, MedExpress, Prevacid, Quikrete and Ashley Homestore.
Danny also recognizes diversity and inclusion are important to making people and their communities matter: He’s an active member of our diversity and inclusion team, leads us to share love with our fellow LGBTQ community in the annual ATL Pride Parade, and was an active member of the McCann Global Diversity Coalition before Fitzco became independent.
Outside of the office, you’ll find him bingeing an unhealthy amount of international and indie films/shows with his cat, dancing to latin bops while making vegetarian versions of his favorite Mexican dishes from his childhood, or riding his bike on the ATL beltline/inter-city.
David grew up in North Carolina but is proud to call Atlanta home. He’s a creative content producer who strives to say yes to every challenge (with a healthy supply of ifs and buts, of course). A seasoned veteran of TV, radio, and online video content, these days you can often find him tackling new mediums and non-traditional projects. Some of his toughest challenges have won him awards at Cannes, The One Show, The Addys, and The Webbys. But he also loves to get his hands dirty with editing, directing, sound design, and more.
A yes-man at work, he’s even more of a yes-dad at home, raising his three kids primarily as an excuse to act like a child and play make-believe. Occasionally, he uses his family to go viral on Reddit and YouTube. And he likes to waste what little free time he has playing video games and watching sports.
Erin is Georgia-grown conceptual creative who loves turning contagious and provocative ideas into a reality. She can see the big picture, but also appreciate the details. As a designer, thinker, problem solver, and maker, she loves every step of the creative process. But it’s that initial spark of a good idea, that aha moment when you know you’ve struck something good, that keeps her buzzing.
Throughout her career, clients that have kept Erin buzzing include Checkers & Rally’s, French’s, Coca-Cola, Monday Night Brewing, Fulton County, Pennzoil, Jiffy Lube, Build-A-Bear, Navy Federal Credit Union, Synovus, Pergo Flooring, and MedExpress.
When she’s not busy solving problems and making ads, you’ll find her outside or in the kitchen. She loves running, hiking, biking, cooking, and eating.
Isabelle was born and raised in Georgia. Growing up with a knack for technology and puzzles, she found her place in the world of digital media. She believes that combining strategy with data-driven insights helps turn work into work that matters.
Isabelle started her career with Fitzco after graduating from the finest university in the land (also known as the University of Georgia) and quickly dove into work that fueled her passion of all things media. Since starting she has worked across the Buffalo Wild Wings, Mellow Mushroom, and Synovus accounts on the Digital Platforms team.
Outside of the office, she enjoys staying active by taking long walks or doing cycling and yoga classes. Typically, you can find her eating Chipotle, drinking a Diet Coke (from the fountain only), or eating Chipotle while drinking a Diet Coke.
Evan is a copywriter, creative thinker and problem solver who hails from the Midwest but has worked in cities around the country. Every word, sentence, insight, idea and solution matters to him every single day of the week.
In the past Evan has produced work for brands including Pedigree, GE, Snickers, Hotels.com, and Toyota. At Fitzco he helps grow the businesses of clients like Checkers & Rally’s, French’s, Coca-Cola, Monday Night Brewing, and more.
Evan is a proud alum of programs including AAF Most Promising Multicultural Students, ADCOLOR Futures, and The Marcus Graham Project Workshop. When he is not solving problems and writing for brands, Evan can be found creating experimental yet enjoyable music.
Like every little girl with big dreams, Emma grew up wanting to be an “astronaut-veterinarian” Not knowing how that would work, Emma settled on an advertising introductory class at UGA. From that first class to her first introduction to Fitzco, Emma fell in love with advertising and developed a new dream: working in an ad agency.
Her main goal is to be purpose-driven in everything she does. From campaign optimizations to data-driven insights, Emma believes everything must be done with thoughtful purpose in order to drive success for her clients. Purpose-driven doesn’t just stop with her job – purpose drives Emma’s relationships with her family, friends, and even her two puppies (though some might call puppies past ages 6 & 12 years old, “dogs”).
Emma works on MedExpress, EyeCare Partners & GAF Roofing. Her favorite part of working on such uniquely different brands has been the teamwork required to achieve each client’s specific business goals.
Emma’s passion for advertising carries over to her personal life as well, taking a “vacation” to the Cannes Lions Festival of Creativity. Her favorite part of the festival was getting to hear from the best and brightest as they talked about innovative changes in the industry. The endless supply of French pastries was an added bonus.
When Emma is not QA’ing campaign drafts or carefully wooing a pacing doc, she loves putting her pop culture expertise to the test in weekly trivia nights, watching reruns of Friends, perfecting her margarita recipe, and devouring any spicy food in sight.
Adam is the self -proclaimed “Fitzco-Yankee”. A true New Yorker (Born and raised in the Bronx), he moved to Atlanta in the summer of 2018.
Adam started his career on the publisher side of advertising learning the basics of the digital landscape from the ground up through the lens of publishers like New York Magazine and CafeMom. Thirsty for more of the technical side of the business he moved onto Cadreon where he developed his Ops skillset working with clients like Johnson and Johnson, Sea-World, and Coca-Cola to name a few. After spending years in the New York City Media space he decided it was time for a change and has been running digital operations at Fitzco ever since. In doing so, he ensures that every digital touchpoint matters.
When he is not setting up complex tagging matrix’s and digital ad campaigns, you can find him in Piedmont Park walking around or trying all of Atlanta gastronomical offerings. As any true New Yorker, he is highly opinionated about Pizza and Bagels.
Jennifer, known in the industry as “Jay Jay”, is an original Georgia Peach. Born in raised in Atlanta and a graduate of Georgia Southern University, Jay Jay began in media directly out of school with Cox Media, Inc., Katz Media Sales Group and then on to Interpublic Group working at Initiative on accounts such as Home Depot, Hyundai and Kia, Trader Joe’s, Trane and Hardee’s for 7 years before joining the Fitzco family in 2015.
Each day is an opportunity to provide exceptional work and really “Make It Matter”. Focusing on maximizing client expectations and providing media options that may not have previously been considered is how Jay Jay makes everyday tasks matter. With a strong focus on learning multiple aspects of media from traditional to digital, Jay Jay strives to grow professionally, including completing her Master’s degree in 2019 in Digital Media Management.
When she’s not working and learning for her career, she and her family are exercising and enjoying outdoor activities when possible, including running, cycling, and swimming. Jay Jay also enjoys crafting and woodworking.
A true West-Coaster, Oscar was born and raised in San Diego, and spent most of his young adult years in Oregon. He earned his B.A. in Advertising & Public Relations at the City College of New York in Manhattan. Shortly after moving to Atlanta, he joined the Fitzco team as an Associate of Digital Platforms. He contributes to the development of successful campaigns by creating and implementing data driven strategies that reach target audiences efficiently and effectively. He believes that Make it Matter is a state of mind that propels the agency to thoughtfully examine its goals and mission. This helps the team reflect where we have been and provides clarity about where we ought to be going.
When he’s not busy working on campaigns, Oscar can be found jogging on the Atlanta Beltline, editing photo/video projects, working on art, or hanging out on the sofa with his 2 cats watching Netflix.
Krystal is a born & bred New Yorker, growing up right outside of NYC. The nice weather and even nicer people are what initially drew her down to the south. She believes hard work, curiosity, and a positive attitude can get you anywhere in life.
Krystal found herself joining the Fitz fam after graduating from the University of Georgia (go dawgs!). Since then she’s jumped right in to work across multiple clients including MedExpress, McCormick, Synovus, Fulton County and Camp Sunshine.
Outside of the office you can find Krystal planning trips around the world, camping at live music events, petting every dog in sight on the beltline and searching for the best margarita in the city (recommendations always welcome).
Lisa is a native Atlantan, born and bred by her family to be a Yellow Jacket. Nonetheless, she ended up graduating from Georgia State University and ultimately became a loyal member of DawgNation. She believes everyone has a unique purpose and that using our individual talents and passions to benefit others, both personally and professionally, is what “makes it matter”.
Lisa started her career with Fitzco way back in 1987, where she was bestowed her Fitzco sobriquet “LA” and spent 13+ years in several capacities including accounting, media and account management. After a hiatus to raise 3 kids, Lisa boomeranged back to Fitzco in 2015 on the account management team providing administrative and client billing support, currently working on McCormick, Southern Company, Coca-Cola, MedExpress and Mellow Mushroom.
In her spare time, Lisa prefers a glass of red wine in one hand and her Kindle in the other. She is obsessed with sunsets and moonrises and the beach. On Lisa’s bucket list is to take advantage of the Senior Citizen Tuition Waiver (in the not-too-distant future) and take an on-campus class in Meteorology.
Brian has lived his entire life within a few miles of where he was born and raised in rural Cherokee County and is currently Vice-President, Manager of Digital Creative Services. He believes that creativity plays a role in solving any problem in life, not just in Advertising.
During his career, he has won awards on his work for Coca-Cola, Bank South and Vanderbilt University and has worked on a multitude of clients during his 38 years in the business, including Chick-Fil-A, Georgia-Pacific, Checkers & Rally’s, Navy Federal, Delta Airlines, Synovus Bank, Southern Company and Pillsbury. Brian tries to make every project for every client matter.
A father of two grown men, both in advertising, a grandfather of three who they call "Pops", his interests include photography, videography, golf, mandolin, guitar, music, his church and travelling the world with his beautiful wife.
Jason is an Atlanta native, born and bred, and has a deep love for the city he calls home. After attending the United States Military Academy Jason came back the Peach State to complete business school at Georgia Southern University and get his career jump started.
He has a unique passion for advertising that is born in his interest in influencer behavior through authentic and genuine cultural connections. It’s a fine line, but Jason prides himself on being able to identify relevant cultural insights that drive transformative marketing solutions. Throughout his career, Jason has contributed to brands such as Smirnoff, Shinola, NCR, Samsung, Jiffy Lube, United States Virgin Islands, and GlaxoSmithKlein.
When he isn’t servicing client teams he is most likely hanging out with his wife, energetic 2-year-old son, and their sweet dog. When they get tired of him, he loves working out and feeding his sneaker addiction.
Gideon is a Sr. Producer and has been at Fitzco since 2012, working across all our brands. He is a native of Boulder, Colorado, and graduated with a BFA in Film Production from the University of Colorado. He believes great productions come from great ideas and talented collaborators, not big budgets and fancy gear.
Over the course of his career, Gideon has produced original content for Turner, Miramax, and HBO Sports, and impactful broadcast and digital campaigns for AT&T, the Georgia Lottery, USAA, Bridgestone/Firestone, Mellow Mushroom, Navy Federal Credit Union, Checkers & Rally’s, and Synovus. While at Fitzco, he streamlined our digital studio workflow and is always looking for ways to work more efficiently and let the creative shine.
Gideon is a diehard baseball fan (Go Braves!), loves musical theater, and never misses an opportunity to go to a Phish concert.
Mackenzie is a native Georgian, proud Bulldawg and an Associate Media Planner at Fitzco. She works primarily on the MedExpress, Southern Company and Knights of Columbus accounts and believes a thoughtfully-researched media plan can drive business goals.
Throughout her career she has worked to make the messages of her clients matter through highly-targeted placements that reach the consumer where he/she digests content. Behind her love for the media-planning hustle is her love for hobbies. Her side-gigs come in many shapes and colors, ranging from woodworking to competitive waterskiing to casual Wednesday-night ballet.
Throughout her career she has worked to make the messages of her clients matter through highly-targeted placements that reach the consumer where he/she digests content. Behind her love for the media-planning hustle is her love for hobbies. Her side-gigs come in many shapes and colors, ranging from woodworking to competitive waterskiing to casual Wednesday-night ballet.
Taylor is a born-and-raised Georgian and currently a Senior Specialist on the Digital Platforms team at Fitzco working on Johnsonville, Eyecare Partners, and MedExpress clients. She believes in the power of advertising to build relationships between brands and their consumers, as well as an opportunity to influence and impact change.
Throughout her agency career she has driven results for clients in a wide range of industries spanning across education, telecommunications, financial, and healthcare through paid media strategy. Before joining the Fitzco team, she worked on the client side for a large building materials manufacturer, Oldcastle APG, where she handled the media strategy and placement across multiple brands in the outdoor space.
Taylor is passionate about people. Her goal is to have a positive impact on everyone she encounters both personally and in her career. She enjoys meeting new people, and spending time with her family and friends any chance she gets.
Michelle Li is Georgia born & bred, a first-gen Asian-American, and a graduate from the University of Georgia, before making the move to Atlanta, GA. She is currently a social strategist passionate about making the why and the how matter for every idea that passes her desk.
Throughout her career, she’s touched all things social and developed strategies for a wide range of national and global brands, running the gamut from Coca-Cola, Diet Coke, Vitaminwater, Smartwater, to Chick-fil-A, Checkers & Rally’s, Hilton Hotels, Pillsbury, French’s, Southern Company, and more.
Outside of the office, you can find Michelle hiking, making bagels (a quarantine-induced hobby), or planning trips around the world with the hopes of adding more countries to her list (24 and counting!)
Caroline is from Alabama (her accent would tell you that before she even had to), an ex-journalist in the culture and music realm, and a glutton for a good mountain-top view.
She believes that helping businesses find their “why” is crucial for client success. Minding the small details while understanding the big picture is a key strategy in digital media.
Caroline doesn’t just care for the brand, she cares for the client, and her team. She’s got digs in marketing, media, and account management for small businesses, non-profits, and large corporations. And her experiences run across a number of brands to include: GAF, Eyecare Partners, Alys Beach, Golden Flake, UTZ Quality Foods, YMCA, Birmingham Convention & Visitors Bureau, University of Alabama at Birmingham, Birmingham Zoo, Red Diamond Coffee + Tea, and Southern Shirt.
When she’s not optimizing digital campaigns or digging deep into data, you’ll find Caroline somewhere outside walking/running/swimming/hiking with her dog, Charlie.
Natalie grew up in Florida, and calls Orlando home. After graduating from the University of Alabama, she moved to Atlanta to pursue a career in Advertising. She believes advertising today is changing for the better and is proud to be a part of it.
Throughout her career, Natalie has steered more towards the financial side of the business. While at Fitzco, she has managed production and media billing, as well as annual budgets for Navy Federal Credit Union, Synovus, Checkers & Rally’s, and MedExpress. Natalie has recently started learning the roles and responsibilities of Account Management by contributing to the Southern Company piece of business. She loves it and hopes to continue to move along that path.
When Natalie is not busy learning new things, she can be found on long walks with her dog Holly, reading a good book or sampling some local breweries.
Juliana isn’t sure where she’s from. Born in England to a Uruguayan mother and an American father, she grew up across 8 countries. Juliana is, however, reasonably sure that she is a copywriter at Fitzco. She is extremely sure that a sense of humanity is what makes our work matter.
Throughout her career, she has crafted work for Fanta, MedExpress, Southern Company, Checkers & Rally’s, Navy Federal Credit Union, and Mellow Mushroom. She’s also contributed to Fitzco new business wins, including Pillsbury and Hilton Hotels & Resorts.
Whenever she’s not ritually sacrificing her carpal tunnel to the copy gods, Juliana can be found experimenting with fantasy makeup and making costumes.
Taylor is a Florida native, growing up in a small beach town. After graduating from the University of Florida, she interned at Fitzco as part of the 4A’s Multicultural Advertising Intern Program. Taylor was named the winner of the Advertising for Change Intern of the Year Award at the 4A’s Face of Talent event in New York City. She then joined the Fitzco team permanently as a Junior Strategist.
Throughout her time at Fitzco, Taylor has worked on almost every client at the agency. She is extremely curious and is always seeking new ways to best support her team and clients.
Taylor is also a personal trainer, most recently coaching at Orangetheory Fitness. Outside of the office, you can find her doing the following: taking spin classes, browsing the vegetarian section of Whole Foods, doing anything outdoors and exploring new countries and cultures.
Growing up a die-hard Georgia Bulldog fan, Savannah had her sights set on being a sportscaster and was wholeheartedly and unapologetically prepared to dethrone Erin Andrews as queen of ESPN. Shortly after starting school at the University of Georgia, she determined being a television personality was not all it was cracked up to be and ultimately found herself in the world of Advertising and Media. She is a big proponent of making it matter, as it goes hand in hand with hard work.
Savannah found herself agency-side just a few years in to her career when she joined Fitzco. Since then, she has worked across a breadth of clients – from healthcare to CPG to retail. She has also represented Fitzco as a 4A’s IAAS program graduate. Savannah specializes in developing forward-thinking digital strategies through testing, data-driven insights, and platform expertise to keep brands competitive in an ever-changing media landscape.
When she’s not sitting in front of her three ginormous monitors at work, you can find her either out getting Tex Mex with her friends (some call them ‘coworkers’) or snuggled on the couch with her boxer, Sadie, watching The Office for the 7th time.
Ryan is a first generation born-and-raised Georgian (the rest of his family originating from the Midwest). As a natural problem-solver, he strives to make everyone’s life easier that he comes in contact with. He believes combining creativity with data-driven decisions always results in positive business results for any brand.
After graduating from Auburn University in 2018, Ryan kicked off his advertising career by developing omni-channel media plans for Hyundai Automotive. Ryan found his way to Fitzco in 2020, and is now a media planner on the Buffalo Wild Wings, Synovus, and Eye Care Partners accounts.
Outside of the office you can catch Ryan supporting local musicians and businesses, or travelling around America to admire the array of wilderness and culture.
Sarah is an original “Bay Stater” born and raised just south of good’ol BeanTown (aka Boston). She has dug her roots in Atlanta and is set on being a Georgia Peach. She believes that every interaction and the drive for curiosity and learning matters.
Before moving to Atlanta, she was preschool teacher juggling 30 children at a time, while creating comprehensive and effective lesson plans from scratch. During her time at Fitzco she has worked on Checker’s and Rally’s, thrown her head into countless hours of research, and given a smile and warm welcome to every person who enters Fitzco.
Food, beer, and the great outdoors are Sarah’s true passions. When she is not busy caring for the world’s neediest cat, you can find her brewery hopping her way to her next great adventure.
Born and raised in Atlanta, Victoria ventured to Virginia for college attending Washington and Lee University where she studied journalism. It was there Victoria fell in love with art history and will talk about it with whoever will listen. Even though Atlanta’s sports teams consistently let her down, Victoria once again calls the dynamic and ever changing city of Atlanta, home.
As a naturally detail-oriented person, Victoria strives for perfection - even in the smallest tasks. She believes in treating every task, meeting, and email with equal importance.
Victoria started her career in advertising at Fitzco working on Southern Company, GAF Roofing, and MedExpress Urgent Care. Prior to Fitzco, Victoria interned at McCann New York on the Lysol account which 100% suited her somewhat-self-diagnosed-germaphobe-self.
Victoria sites her interview of comedian Trevor Noah in front of her school’s entire student body, and thousands of others tuned in via a livestream, as her biggest achievement. The culmination of 3+ years of hard work, Victoria developed a fascination with how and why people think and act in certain ways, and takes pride in the people-centric nature of the work she does today.
Victoria loves traveling, spending time with the people she loves most, cooking any recipe written by Ina Garten, and you’ll almost always find her wearing sneakers (she has a slight obsession). She also loves disconnecting from the outside world at her family’s lake house in North Georgia.
Mis is a Detroiter and Strategist that loves seeing the world through as many different eyes as she possibly can. She's moved all over, enjoying the nuances of different cultures and learning from the people she's met along the way.
Mis has worked on iconic brands like Chevrolet, Ford, Lincoln, and Purina to make the consumer's story matter and ultimately solve problems for brands. Now she's doing that for brands like Coke, Synovus, and Southern here at Fitz.
When she's not digging through consumer data and research to find insights, you'll find her trying to keep up with her Dutch Sheppard Loki and fiancé Guy, whether outside running or working on a home design project.
Pete is a Massachusetts native who’s recently taken a real liking to Georgia. In another life he worked as an account executive on brands like McDonalds and Hood, but his love of writing, art, and all things weird eventually led him to Fitzco. He believes that creativity can solve anything, but only if you remember to have fun with it.
As a copywriter, Pete has done work for Mellow Mushroom, French’s, and MedExpress. He’s also been recognized by the One Club and the ADDY’s for his student work. However, his proudest moment will always be winning the pinewood derby in the 3rd grade.
When Pete isn’t making ads you can find him playing gin rummy with his girlfriend, making a mess in the kitchen, playing the guitar too loud, or working on his screenplay for the final installment of the “National Treasure” franchise. Yes, it’s real. Yes, it’s almost finished. No, the studio hasn’t returned any of his calls.
As a copywriter, Pete has done work for Mellow Mushroom, French’s, and MedExpress. He’s also been recognized by the One Club and the ADDY’s for his student work. However, his proudest moment will always be winning the pinewood derby in the 3rd grade.
When Pete isn’t making ads you can find him playing gin rummy with his girlfriend, making a mess in the kitchen, playing the guitar too loud, or working on his screenplay for the final installment of the “National Treasure” franchise. Yes, it’s real. Yes, it’s almost finished. No, the studio hasn’t returned any of his calls.
Erick is a Georgia native that graduated from The University of Georgia and The Creative Circus. He grew up an active swimmer and coach who turned in his speedo for Photoshop. He’s currently a Junior Art Director who believes culture drives everything, and every detail matters.
Throughout his time at Fitzco, he’s touched almost every brand. He’s been an integral part of the teams that work on French’s, Pillsbury, Checkers and Rally’s, MedExpress, and more. His most recent creative accomplishments are French’s Mustard Ice Cream, creating The Housefries of Checkers & Rally’s, and helping to win the Mellow Mushroom account.
When Erick isn’t making ads, he prides himself on being incredibly up to date on everything pop culture. He’s a Georgia Bulldawg, a gym junkie who enjoys eating cheese and desserts, an avid content consumer, and a dog dad to the goodest of boys, Cooper.
Kelsey is a born and raised Jersey girl with a dash of Southern in her. She graduated college from Clemson University (Go Tigers!) and caught herself saying “y'all” a few times before heading back north to New York City. She then spent a few years in the B2B media space before having an epiphany and realizing... she should have been a copywriter.
Kelsey cares deeply about everything she does, both at work and in life. Every email, every character she writes, and every conversation she has. It all matters.
Throughout her short tenure as a copywriter, Kelsey has worked on MedExpress, Fulton County and French's and cannot wait to create more! Her brain is constantly spinning with new ideas. While in NY, Kelsey worked on earned media opportunities for E! News, the Nasdaq Tower in Times Square and a floating billboard on the Hudson River in NYC. Trying to shoot a video in Times Square is just about as hectic as it sounds.
When she's not busy writing, you'll find Kelsey hiking, taking the scenic route, cooking something elaborate, or enjoying a dollar slice (or two or three).
Spencer always felt a pull to both the business world and the art world, so when her parents started begging her to avoid being "a starving artist" she landed on advertising. Since then, she has studied Sociology and Advertising at The University of Georgia and Graphic Design at The Creative Circus. Her life goal is to be a renaissance woman in the field of design, having skills in everything from art direction to motion to illustration. Branding, though, is her soft spot. She believes design is nothing without strategy.
Throughout her short career, Spencer has worked on Dunkin Donuts, Atlanta Arts & Entertainment, tons of restaurants, and quite a few passion projects, such as designing for Subway Book Review. A couple of her biggest accomplishments have been winning a wood D&AD New Blood pencil and the connections she's formed through her podcast Just Getting Started.
When not working, you can find her reading books, cooking (never baking), and preaching about the oxford comma.
