we make people our priority

To Jeff, “home is where the job sends you.” Born and raised an Army brat, Jeff has taken that same mentality to his career. Though a native Georgian, Jeff spent the first ten years of his career in New York, with one year in Beijing in between.

Jeff’s commitment to completely immersing himself in his clients’ business and category has made him an integrated and passionate extension of their marketing teams. A triple threat with deep experience and relationships across strategy, creative and media, Jeff’s focus and passion has always been in solving client business problems through the tight integration of media and creative thinking.

His 19 years of experience between McCann NY and Fitzco spans a wide range of categories, and nationally and globally-known brands. Since joining Fitzco, Jeff has led integrated teams across Sony Mobile, Synovus Bank and Checkers & Rally’s. His leadership on Synovus helped unify and grow 28 local bank brands into the regional powerhouse Synovus is today, and Jeff’s efforts on Checkers & Rally’s led to the best two year traffic and sales increases in the brands history. While at McCann, Jeff’s experience included L'Oréal, Intel, IHG, Kraft, Nestlé Waters, and Unilever. He also spent two years on a New Business team that won Intel and the U.S. Army.

He also beat-boxes, which we promised not to include in his bio. Oops.

Hannah is a native Floridian, who found both of her loves at the Creative Circus – her husband, and advertising. Living with another art director has filled her life with home reno projects, type books and bold wallpaper. She believes that no matter what, giving back matters.

Throughout her career she’s made notable work for Lay’s, Wrigley, Quaker, Gillette, Hasbro, SC Johnson, Alka-Seltzer Plus, Aleve, Navy Federal Credit Union, and French’s. She’s also worked on and led numerous winning new business pitches.

Her most recent creative accomplishment is French’s Mustard Ice Cream. But the Misfitz internship program is her biggest accomplishment at Fitzco.

When Hannah’s not making ads herself, she’s probably teaching others how to. She gives back by teaching at the Creative Circus, serving on panels for Miami Ad/Portfolio Center and being a mentor to the next gen of creatives.

Brandi Watkins is a digital native with a love for number crunching. Her original career aspirations of working for NASA (specifically, as an astronaut) didn’t necessarily pan out. But fortunately, her interest in advertising did. Brandi is a passionate media veteran who has spent career on the agency side of the business leading digital strategy and performance marketing campaigns for brands such as Verizon, AT&T, NBA, Lenovo and Shoe Carnival. She believes making it matter means caring about the work and the people doing it.

Brandi was born in Birmingham, AL, but considers herself an ATLien as she has lived in Atlanta since childhood. She loves all things ATL (especially the music). She has a passion for travel and has a life goal of visiting every continent (including Antarctica!).

Michelle grew up in South Florida and migrated about as far north as she can handle. She’s a Florida State University graduate and stuck around to complete a masters degree in Integrated Marketing Communication. She oversees Media Planning at Fitzco across all clients. She believes in the power of media to connect the right person with the right message, at the right time.

Throughout her career she has managed media programs for Hyundai, Shoe Carnival, PGATour Superstore, Food Lion, Georgia Aquarium, Georgia Natural Gas, Synovus, Applebee’s, Southern Company, MedExpress, Buffalo Wild Wings and Golf Pride (to name a few!). Her longest running client engagement was helping the Georgia Aquarium increase ticket sales 5 years in a row. She has planned and bought nearly all media channels and her favorite media to execute is out of home.

While not proofing media plans and evaluating vendors, Michelle escapes to the North Georgia mountains to spend time in her cabin, snuggle with her dogs and enjoy the outdoors.

Once upon a time Katy thought she’d be planning events like the Oscars and Billboard Music Awards, but somewhere along the way she fell in love with marketing strategy. She believes making it matter means giving a damn about people, the work and results every single day.

Katy kicked off her career building the wholistic social presence for Mercedes-AMG and quickly moved on to manage social strategy for brands like Cartoon Network and Wonder Bread. Impressive in her approach, writing capabilities and overall strategies, Katy brings a lot to the table grounded in testing, research and previous experience.

Since joining Fitzco, Katy has grown our social capabilities, built up a team of strategists, and added to our client list. Katy is a Cannes Lion winner, wife, incognito cool mom, pop culture zealot, food and wine enthusiast, and self-proclaimed shoe addict.

Lindsey is back home in Atlanta after spending 12 years in NYC. She’s dedicated to fostering meaningful relationships and building trust with her teams to garner impactful results. During her time at Fitzco she has worked on Navy Federal Credit Union, The Southern Company, and Synovus.

In NYC, Lindsey focused on generating brand love with Millennial moms on Gerber, helping lead Tylenol's back to market plan to rebuild their equity gap, getting scrappy with In The Raw Brands and Cutty Sark to compete with the their big-budget competitors, highlighting new innovations with LG Global Appliances, and earning her production creds with JCPenney.

Lindsey is always planning her next trip, whether that be a short drive out of town or international flight. She likes trying out new recipes and eating new things. People are usually surprised by her fascination with the WWE (she’s already attended at least 7 Monday Night Raw events and on the search for WrestleMania tickets!)

Adam is the self -proclaimed “Fitzco-Yankee”. A true New Yorker (Born and raised in the Bronx), he moved to Atlanta in the summer of 2018.

Adam started his career on the publisher side of advertising learning the basics of the digital landscape from the ground up through the lens of publishers like New York Magazine and CafeMom. Thirsty for more of the technical side of the business he moved onto Cadreon where he developed his Ops skillset working with clients like Johnson and Johnson, Sea-World, and Coca-Cola to name a few. After spending years in the New York City Media space he decided it was time for a change and has been running digital operations at Fitzco ever since. In doing so, he ensures that every digital touchpoint matters.

When he is not setting up complex tagging matrix’s and digital ad campaigns, you can find him in Piedmont Park walking around or trying all of Atlanta gastronomical offerings. As any true New Yorker, he is highly opinionated about Pizza and Bagels.

Amanda is a lover of stand-up comedy and a proud Georgia Bulldawg. From Metro-Atlanta, she began her career at Fitzco in the Media Department. She believes that strategy matters, and that without it a plan is never smart enough.

Amanda works on the Synovus, Buffalo Wild Wings, and Eye Care Partners accounts on their Media Planning teams. Before launching her career with Fitzco, she worked part-time for a multitude of clients in the banking and service industries. It was there where she transitioned from account management roles into research heavy positions.

Outside of the office, Amanda performs stand-up comedy at some local mics where she brings her light-hearted takes on culture, family dynamics, current events, and more. She is very competitive and can be found playing in her weekly outdoor volleyball club or crushing it on the racquetball courts.

Amelia is a first-generation American Senior Project Manager, born and raised in Georgia to Jamaican parents. Her Caribbean heritage has led her passion for traveling which in return has broadened her love for all things creative.

In a very short time, she has been able to make her mark in the advertising world within Account and Project Management managing digital and traditional projects on AT&T, Baskin-Robbins, Comcast Business, Checkers and Rally's, EPIX, Fulton County Government, Georgia’s Own Credit Union, Hilton, Hallmark Channel, Mellow Mushroom, SunTrust Bank and the United States Marine Corps. Her hard work and resilience has not gone unnoticed within the walls of Fitzco.

Outside of managing resources and timelines, you’ll find her planning her next travel adventure – creating detailed one pager itineraries paired with a timeline for how the days will be spent.

Brian has lived his entire life within a few miles of where he was born and raised in rural Cherokee County and is currently Vice-President, Manager of Digital Creative Services. He believes that creativity plays a role in solving any problem in life, not just in Advertising.

During his career, he has won awards on his work for Coca-Cola, Bank South and Vanderbilt University and has worked on a multitude of clients during his 38 years in the business, including Chick-Fil-A, Georgia-Pacific, Checkers & Rally’s, Navy Federal, Delta Airlines, Synovus Bank, Southern Company and Pillsbury. Brian tries to make every project for every client matter.

A father of two grown men, both in advertising, and a grandfather of three, his interests include photography, videography, golf, mandolin, guitar, music, his church and travelling the world with his beautiful wife. Much less significant than being a husband, dad and “Pops”, his greatest achievements were performing with the Atlanta Symphony Orchestra and winning a National Championship on a men’s softball team. But not at the same time. That would be really weird.

Bryce shares a birthday with world renowned film director Stanley Kubrick. Coincidence? Yes. But it is something that helped inspire him in becoming a student of all things film. Whether its editing, directing, script writing, or sound design, he enjoys the entire process of making pictures come to life. Bryce is a storyteller.

Born and raised in Georgia and after a 5-year successful tour as a Combat Cameraman in the United States Marine Corps Bryce began his advertising career at J. Walter Thompson Atlanta and then on to Fitzco. He had the privilege to work on many different accounts to include, United States Marine Corps, Jiffy Lube, Pills bury, Medexpress, Pennzoil, U.S. Virgin Islands, Checkers and Rally’s, PGA Tour Superstore, Churches Chicken, and the Atlanta Falcon’s. Bryce brings a unique perspective and experience to the fast paced that is advertising. There is an old saying “IF you absolutely, positively, with a doubt need it done today? Call Bryce”.

When he is not churning and burning on ads, he creates award-wining short films on the side and tries to explain the meaning of life to his 3 young boys. All in all, he wants to leave the world a better place than what he found it in. And one frame at a time is the path he has chosen to accomplish just that.

Oh, and he golfs… He wouldn’t say a lot because that doesn’t quite encapsulate it. But he golfs.

When you hear her accent, you’ll know Chandler is a born-and-raised Southerner. Born in Memphis and raised in very South Georgia (no really, we’re talking less than an hour from the Florida line), Chandler is a University of Georgia graduate who believes hard work and respect can get you far in life.

Throughout her account management career, Chandler has helped drive business results for clients such as MedExpress Urgent Care, Checkers & Rally’s, Coca-Cola, Mellow Mushroom, Pillsbury, Quikrete, Pergo, Kauffman Tire, and BB&T Atlanta Open. Chandler has a passion for production and a keen eye for detail — nothing is getting past her eagle eye.

Outside of the office, Chandler is a cat mom, turkey sandwich connoisseur, prosecco loving, babysitter extraordinaire. But don’t worry, those last two don’t happen at the same time.

Christian is an art director that hails from the Midwest. A BFA in photography from Indiana University instilled him with hard-earned creative instincts, and a trial by fire at The Creative Circus taught him tack-sharp thinking. He draws on these experiences to create work that is thought provoking and smart.

Christian enjoys horror movies, building his ever-growing record collection, and balancing his budget (no really, Excel is the shit).

Cristian is a Jr. Copywriter, but he’s also secretly three children under a trench coat. Having lived in 3 countries and 6 different cities, he’s learned to maneuver his way through life like a young Mr. Magoo. He believes authenticity and widespread kindness make every single day matter.

In recent years he has made brands like Checkers & Rally’s, Mellow Mushroom, French’s, and Synovus “uncomfortable in the best way possible” by bringing unique and bold ideas to the table. While he’s proud of having helped in winning the Mellow Mushroom account and gaining recognition as a young creative from advertising awards like Young Shits and the ADDY’s, his greatest achievement is unintentionally (and clumsily) making all the right moves that have led him to right here and right now.

When Cristian isn’t creating narratives for brands, he is either making his own furniture, playing music, or hanging out with his dogs.

Indiana-born, San Antonio-raised, Jayhawk-educated, and Fitzco’s 2019 Davie of the Year™ recipient. Danny actively shares important bits from every touchpoint and learning to make our work matter internally and externally.

He started on the Paid Search team, expanded as a Programmatic trader for our in-house trade desk and is a comfortable passenger of our Paid Social program in our Digital Platforms team. In his short time at Fitzco, he’s competitively shown up for Fitzco as a 4A’s IAAS program graduate and driven results with the team across verticals for ~20 clients including Shoe Carnival, Miracle-Ear, Tourism Vancouver, Johnsonville, MedExpress, Prevacid, Quikrete and Ashley Homestore.

Danny also recognizes diversity and inclusion are important to making people and their communities matter: He’s an active member of our diversity and inclusion team, leads us to share love with our fellow LGBTQ community in the annual ATL Pride Parade, and was an active member of the McCann Global Diversity Coalition before Fitzco became independent.

Outside of the office, you’ll find him bingeing an unhealthy amount of international and indie films/shows with his cat, dancing to latin bops while making vegetarian versions of his favorite Mexican dishes from his childhood, or riding his bike on the ATL beltline/inter-city.

David grew up in North Carolina but is proud to call Atlanta home. He’s a creative content producer who strives to say yes to every challenge (with a healthy supply of ifs and buts, of course). A seasoned veteran of TV, radio, and online video content, these days you can often find him tackling new mediums and non-traditional projects. Some of his toughest challenges have won him awards at Cannes, The One Show, The Addys, and The Webbys. But he also loves to get his hands dirty with editing, directing, sound design, and more.

A yes-man at work, he’s even more of a yes-dad at home, raising his three kids primarily as an excuse to act like a child and play make-believe. Occasionally, he uses his family to go viral on Reddit and YouTube. And he likes to waste what little free time he has playing video games and watching sports.

Erin is Georgia-grown conceptual creative who loves turning contagious and provocative ideas into a reality. She can see the big picture, but also appreciate the details. As a designer, thinker, problem solver, and maker, she loves every step of the creative process. But it’s that initial spark of a good idea, that aha moment when you know you’ve struck something good, that keeps her buzzing.

Throughout her career, clients that have kept Erin buzzing include Checkers & Rally’s, French’s, Coca-Cola, Monday Night Brewing, Fulton County, Pennzoil, Jiffy Lube, Build-A-Bear, Navy Federal Credit Union, Synovus, Pergo Flooring, and MedExpress.

When she’s not busy solving problems and making ads, you’ll find her outside or in the kitchen. She loves running, hiking, biking, cooking, and eating.

Erick is a Georgia native that graduated from The University of Georgia and The Creative Circus. He grew up an active swimmer and coach who turned in his speedo for Photoshop. He’s currently a Junior Art Director who believes culture drives everything, and every detail matters.

Throughout his time at Fitzco, he’s touched almost every brand. He’s been an integral part of the teams that work on French’s, Pillsbury, Checkers and Rally’s, MedExpress, and more. His most recent creative accomplishments are French’s Mustard Ice Cream, creating The Housefries of Checkers & Rally’s, and helping to win the Mellow Mushroom account.

When Erick isn’t making ads, he prides himself on being incredibly up to date on everything pop culture. He’s a Georgia Bulldawg, a gym junkie who enjoys eating cheese and desserts, an avid content consumer, and a dog dad to the goodest of boys, Cooper.

Katie is originally from Michigan (Go Blue!), but has spent the majority of her life in the South. She is an Emory University grad, who is currently a Sr. Project Manager at Fitzco working on McCormick, MedExpress, Coca-Cola, Knights of Columbus, and Southern Company. She believes team collaboration and communication are key to any successful project, big or small.

Throughout her career, she has managed an array of projects from website redesigns for Bridgestone/Firestone and AT&T to more traditional brand campaign launches for Navy Federal Credit Union. Additionally, she was instrumental in coordinating product innovation launches for French’s Mustard Ice Cream and Mustard Beer.

When she is not busy managing project timelines and deliverables, you’ll find her using her PM skills outside of work with her side hustle, All Things Love, a wedding planning business she started with two of her closest friends.

Juliana isn’t sure where she’s from. Born in England to a Uruguayan mother and an American father, she grew up across 8 countries. Juliana is, however, reasonably sure that she is a copywriter at Fitzco. She is extremely sure that a sense of humanity is what makes our work matter.

Throughout her career, she has crafted work for Fanta, MedExpress, Southern Company, Checkers & Rally’s, Navy Federal Credit Union, and Mellow Mushroom. She’s also contributed to Fitzco new business wins, including Pillsbury and Hilton Hotels & Resorts.

Whenever she’s not ritually sacrificing her carpal tunnel to the copy gods, Juliana can be found experimenting with fantasy makeup and making costumes.

Krystal is a born & bred New Yorker, growing up right outside of NYC. The nice weather and even nicer people are what initially drew her down to the south. She believes hard work, curiosity, and a positive attitude can get you anywhere in life.

Krystal found herself joining the Fitz fam after graduating from the University of Georgia (go dawgs!). Since then she’s jumped right in to work across multiple clients including MedExpress, McCormick, Synovus, Fulton County and Camp Sunshine.

Outside of the office you can find Krystal planning trips around the world, camping at live music events, petting every dog in sight on the beltline and searching for the best margarita in the city (recommendations always welcome).

Lisa is a native Atlantan, born and bred by her family to be a Yellow Jacket. Nonetheless, she ended up graduating from Georgia State University and ultimately became a loyal member of DawgNation. She believes everyone has a unique purpose and that using our individual talents and passions to benefit others, both personally and professionally, is what “makes it matter”.

Lisa started her career with Fitzco way back in 1987, where she was bestowed her Fitzco sobriquet “LA” and spent 13+ years in several capacities including accounting, media and account management. After a hiatus to raise 3 kids, Lisa boomeranged back to Fitzco in 2015 on the account management team providing administrative and client billing support, currently working on McCormick, Southern Company, Coca-Cola, MedExpress and Mellow Mushroom.
In her spare time, Lisa prefers a glass of red wine in one hand and her Kindle in the other. She is obsessed with sunsets and moonrises and the beach. On Lisa’s bucket list is to take advantage of the Senior Citizen Tuition Waiver (in the not-too-distant future) and take an on-campus class in Meteorology.

Willie was born and raised in Chicago, IL. He believes "being" matters, and not by-passing life while trying to reach some grand moment. Willie began in office services at Chicago City Hall's Office of Budget & Management interning for the summer of 97, from there he provided office services, as well as hospitality services to law firms in Chicago and Atlanta.

He’s passionate about making sure FitzFam, 944 Brady Fam, and clients are well taken care of, especially while under our roof. When he’s not helping to create memorable first impressions with Fitzco, he's flipping through non-fiction, writing short stories, working on hip hop music, and being in awe of this earth.

Pete is a Massachusetts native who’s recently taken a real liking to Georgia. In another life he worked as an account executive on brands like McDonalds and Hood, but his love of writing, art, and all things weird eventually led him to Fitzco. He believes that creativity can solve anything, but only if you remember to have fun with it.
As a copywriter, Pete has done work for Mellow Mushroom, French’s, and MedExpress. He’s also been recognized by the One Club and the ADDY’s for his student work. However, his proudest moment will always be winning the pinewood derby in the 3rd grade.
When Pete isn’t making ads you can find him playing gin rummy with his girlfriend, making a mess in the kitchen, playing the guitar too loud, or working on his screenplay for the final installment of the “National Treasure” franchise. Yes, it’s real. Yes, it’s almost finished. No, the studio hasn’t returned any of his calls.

Ryan is a first generation born-and-raised Georgian (the rest of his family originating from the Midwest). As a natural problem-solver, he strives to make everyone’s life easier that he comes in contact with. He believes combining creativity with data-driven decisions always results in positive business results for any brand.

After graduating from Auburn University in 2018, Ryan kicked off his advertising career by developing omni-channel media plans for Hyundai Automotive. Ryan found his way to Fitzco in 2020, and is now a media planner on the Buffalo Wild Wings, Synovus, and Eye Care Partners accounts.

Outside of the office you can catch Ryan supporting local musicians and businesses, or travelling around America to admire the array of wilderness and culture.

Growing up a die-hard Georgia Bulldog fan, Savannah had her sights set on being a sportscaster and was wholeheartedly and unapologetically prepared to dethrone Erin Andrews as queen of ESPN. Shortly after starting school at the University of Georgia, she determined being a television personality was not all it was cracked up to be and ultimately found herself in the world of Advertising and Media. She is a big proponent of making it matter, as it goes hand in hand with hard work.

Savannah found herself agency-side just a few years in to her career when she joined Fitzco. Since then, she has worked across a breadth of clients – from healthcare to CPG to retail. She has also represented Fitzco as a 4A’s IAAS program graduate. Savannah specializes in developing forward-thinking digital strategies through testing, data-driven insights, and platform expertise to keep brands competitive in an ever-changing media landscape.

When she’s not sitting in front of her three ginormous monitors at work, you can find her either out getting Tex Mex with her friends (some call them ‘coworkers’) or snuggled on the couch with her boxer, Sadie, watching The Office for the 7th time.

Taylor is a born-and-raised Georgian and currently a Senior Specialist on the Digital Platforms team at Fitzco working on Johnsonville, Eyecare Partners, and MedExpress clients. She believes in the power of advertising to build relationships between brands and their consumers, as well as an opportunity to influence and impact change.

Throughout her agency career she has driven results for clients in a wide range of industries spanning across education, telecommunications, financial, and healthcare through paid media strategy. Before joining the Fitzco team, she worked on the client side for a large building materials manufacturer, Oldcastle APG, where she handled the media strategy and placement across multiple brands in the outdoor space.

Taylor is passionate about people. Her goal is to have a positive impact on everyone she encounters both personally and in her career. She enjoys meeting new people, and spending time with her family and friends any chance she gets.