Four years ago, I embraced the first steps toward what I expected to be a happy transition to retirement. It didn’t take.

I longed for the challenges of business, the thrill of being part of a creative team, and the satisfaction that comes from translating the benefits of a client’s product or service into a compelling story that moves consumers to action.

Most of all, I sought the daily camaraderie and intellectual stimulation that comes from being in the arena.

Nine months ago—three months before the pandemic choked the marketplace as we knew it—I bought back my eponymous advertising agency which had I sold to IPG. Timing is everything.

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