When you know, you know

After working as partners on several accounts over the course of seven years, Fitzco acquired Constant Analytics in August 2021, the next step in our ambition as a newly independent agency to go all-in on data and analytics.

Their understanding of data — how to shape it, how to apply its learnings, how to translate that knowledge into outcomes, and how to use it to explain and predict consumer behavior — is as unique as it is critical to our clients’ businesses. Their insights make us smarter, power our advertising to be more strategic, and consistently lead clients to more efficient marketing investments and superior outcomes.

By virtue of this acquisition, Fitzco’s specialties now include marketing mix modeling, media optimization, call center intelligence (A.I.), propensity modeling, and site selection technologies – capabilities the team has deployed across a range of national and global healthcare, telecom, hospitality, entertainment, QSR, financial services, government agencies, retail, and consumer product companies.

Jim Head, who founded Constant Analytics in 2013, is now Head of Analytics for Fitzco. Since 1997, Jim has architected, refined, implemented, and perfected measurement tools that gauge marketing effectiveness. As a practitioner, consultant, manager, practice leader and entrepreneur, Jim has deep knowledge of the applications and disciplines needed to provide accurate and consistent assessments of marketing investments.

Prior to starting Constant Analytics, Jim was a practice leader for BBDO’s North American modeling and analytics division. Years of leading in-house analytics practices has served him well in subsequent engagements with agencies managing national and global accounts, including BBDO, Droga5, and Wunderman Thompson.

Jim is regularly consulted on issues of macro-economic, competitive, and legislative disruptions to marketing effectiveness. He was an advisory board member for the Ph.D. program at Kennesaw State University and serves as a mentor to a number of aspiring analysts, statisticians and economists.