To win National French Fry Day on Twitter, we took the cult following around our Famous Seasoned Fries… and exaggerated the “cult” part. Twitter polls decided how spuds were sacrificed, and lots of potatoes achieved “Fryvana.”
To own #FryDay and boost engagement, we challenged Twitter users to describe the taste of Checkers Fries in the freakiest way possible. We monitored people’s responses and turned their wildest fry dreams into a weird reality in realtime.
The Housefries of Checkers and Rally’s
To provide social levity during a heavy time, we leaned into the humor of homebound boredom. As more and more people complained about their favorite reality shows being cancelled, we created The Housefries of Checkers & Rally’s. We made a series and posted a new episode on every Friday of the month to make being stuck at home a little more bearable.