To help keep Checkers & Rally’s crave-worthy menu top-of-mind for fast food fanatics, we utilized proactive social listening to uncover real-time opportunities and trends that resonated with our confident flavor-seekers. Once we identified culturally relevant moments, we activated on them by putting a uniquely Checkers’ spin on the moment. By tapping into our audience’s interests, we were able to capture their attention in engaging and authentic ways.
We paired this with creative content designed to live and play in the social space, and built brand affinity by providing entertainment where our digitally-native audience already was. Our efforts continue to pay off as we see consistently positive results in both digital performance and sales goals.
To win National French Fry Day on Twitter, we took the cult following around our Famous Seasoned Fries… and exaggerated the “cult” part. Twitter polls decided how spuds were sacrificed, and lots of potatoes achieved “Fryvana.”
To own #FryDay and boost engagement, we challenged Twitter users to describe the taste of Checkers Fries in the freakiest way possible. We monitored people’s responses and turned their wildest fry dreams into a weird reality in realtime.
The Housefries of Checkers and Rally’s
To provide social levity during a heavy time, we leaned into the humor of homebound boredom. As more and more people complained about their favorite reality shows being cancelled, we created The Housefries of Checkers & Rally’s. We made a series and posted a new episode on every Friday of the month to make being stuck at home a little more bearable.