turning a sponsorship into a stand on racial equality

Southern Company, one of the nation’s leading energy companies, wanted to make a statement about the social injustice that has plagued this country for centuries. Recent events made them not only commit to making change within their own walls, but in the communities they serve as well.

The nationwide spot and supporting digital launched during the PGA Tour Championship, which they’ve proudly sponsored since 1999. Helping them connect with golf audiences around the world and communicate their commitment to the Black community.

tv campaign
tv campaign

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