As one of the nation’s top energy companies. Southern Company wanted to lead the conversation around the human impact of climate change during Earth Month.
Our answer was “Mother Earth”, a collaborative showcase page on LinkedIn with a purpose. Mother Earth promoted sustainable and environmental jobs and championed all of the “good energy” that Southern Company and others around the world were putting toward the environment.
In this ongoing initiative, we kept followers in-the-know about green job opportunities, educated them about climate change and posted about the progress innovative companies around the world are achieving. With 17mm impressions, Mother Earth has helped change the narrative around helped over 3,000 people find a new job caring for the envrionment.
You can still visit www.linkedin.com/showcase/mother-earth-is-hiring to join us.