We’ve got the best people in the business. Our integrated team uses creativity and collaboration to solve the toughest problems. We’re doers and thinkers dedicated to helping brands get results today and every day.
the fitz fam
Dave Fitzgerald, a proud grandson of Irish immigrants, is the father of six and grandfather of three. He started Fitzgerald & CO (now Fitzco) in 1983, sold it to the Interpublic Group of Companies (IPG) in 1998, and bought the agency back from IPG in 2020.
Dave was named Most Admired CEO by the Atlanta Business Chronicle in 2017. Irish America magazine has included Dave on it's "Business 100" list of the top 100 Irish American executives in the US every year since 2005.
He is Chairman of Cristo Rey Atlanta Jesuit High School, a member of the Board of Directors of Emory Saint Joseph's Hospital and the National Advertising Review Board and is immediate Past Chair of the Saint Joseph's Health System. He is former Chair of the Saint Joseph's Hospital Foundation, Ignatius House Jesuit retreat Center and the Buckhead Coalition. He also served on the boards of The Atlanta Speech School, The University of Dayton, the 4A's, Marist School and Christ the King School and the National Black Arts Festival.
Evan discovered advertising at age 6, when he first realized the Incredible Hulk TV show would always cut to commercial when Bruce Banner’s eyes turned green, but before he completely freaked out. He’s watched the commercials ever since.
Evan started at Fitzco in 1996 as an Assistant Account Executive. He’s since served as Account Manager, Account Director, New Business Coordinator, Copywriter, Creative Director, Chief Digital Officer, Managing Director and now, CEO. (Perhaps this one will stick.) Evan proudly serves on the boards of 4As Atlanta Council, UGA's AdPR Executive Leadership Council, Camp Sunshine, and Advertising for Change, a coalition of agencies committed to cementing Atlanta as the leading city for diverse advertising and marketing professionals.
The only two titles that matter are husband and dad-of-three (two human, one canine). He fancies himself an undiscovered Food Network star and is determined to someday open a true Katz’s-style NY deli which is, in his estimation, the only substantive thing his native Atlanta is lacking.
Keri is a native Atlantan who loves living in this “city in a forest” – spending the workday ITP at Fitzco’s Westside office and returning to her pastoral OTP home with her husband and dogs.
Keri happened into advertising some 30+ years ago – she joined a friend working in the accounting department at McCann Atlanta, and immediately fell in love with the pace and vibrancy of the ad world. It was a happy accident that has led to a successful career in the industry with stints at McCann, BBDO, and Austin Kelley, before she joined Fitzco with the merger with Austin Kelley in 2005. She’s been a vital element of Fitzco’s success over her tenure, navigating an ever-changing industry with a level head and contagiously positive demeanor.
Keri is a long-time runner having completed 21 marathons and numerous shorter races over the years. She and her husband of 26 years, Mark, are parents to two rescue beagles, her family and her passion.
Ryan is a self-proclaimed “southernmidwesterner” (raised in Georgia, made in Chicago) and lover of all things creative. He believes every pixel & every word matters.
Throughout his career he has produced award winning work for Nintendo, Sony, Budweiser, Samsung, Coca-Cola, McDonalds, Miller and Checkers & Rally’s. He gives a damn. Every. Single. Day. Helping clients grow their brands and in turn growing Fitzco. He’s passionate about creating a culture of creativity so every Cannes Lions, D&AD, One Show, CLIOs, ADDYs, OBIEs or EFFIE won is felt by all. He’s pretty proud of being a dad too but can’t take all the credit. His wife gets a big slash.
When he’s not busy creating ads you’ll find him busy designing his AirBnB side-hustle FieldTripAtl.com with his wife. A unique tiny house experience they run promoting the best Atlanta has to offer.
David was Fitzco’s Strategy leader from mid-2015 thru 2019. During that time, he led a dynamic and whip-smart strategy team/force to be reckoned with - one that cracked the code every single time for the likes of French’s, Coke, Navy Federal, MedExpress and Checkers.
Clients love the way he thinks. His teams love the way he leads. He gets his hands dirty, no matter the ask. He’s passionate about the work and loves to have fun doing it. He embodies the meaning of Make it Matter. Best of all, he sees in Fitzco exactly what we see: a growing, hungry, independent agency with exactly the talent and ambition needed to take the world by storm.
While he was away, David was SVP Strategy Director at GSD&M, where he played a dual strategy/account leadership role for Pizza Hut and strategy lead for Southwest Airlines. Before his first chapter with us, David was Director of Marketing at Hyundai where he oversaw $500M in media, including Super Bowl appearances, a Walking Dead integration and sponsorship deals with the NFL and the Grammys. And his path prior to Hyundai was marked by client and agency-side experience with national brands, where he honed his holistic, his culture-infused approach to solving business problems, and his unique ability to think strategically across any need – business, marketing, creative or otherwise.
Claire had a life-long ambition of becoming a meteorologist – a career path with arguably the highest allowable margin of error. Interested in patterns, logistics, and outcomes, she ultimately landed in Advertising and Consumer Economics. She’s a big believer that making it matter means not losing the human side of the science. You’ve got to care your ass off in this business, even with algorithms at your side.
She hit the ground running managing and growing Paid Search programs for Verizon Wireless, Verizon Enterprise, and Johnson & Johnson. She went on to build the Paid Search discipline from the ground up at Fitzco and now leads our media team across clients inclusive of planning, platforms, ops, and analytics.
On the weekend, you can find her supporting her husband’s side hustle flipping sneakers, exploring Atlanta’s food scene (#1 fan of anything Ford Fry), or trying to make the perfect spicy margarita.
To Jeff, “home is where the job sends you.” Born and raised an Army brat, Jeff has taken that same mentality to his career. Though a native Georgian, Jeff spent the first ten years of his career in New York, with one year in Beijing in between.
Jeff’s commitment to completely immersing himself in his clients’ business and category has made him an integrated and passionate extension of their marketing teams. A triple threat with deep experience and relationships across strategy, creative and media, Jeff’s focus and passion has always been in solving client business problems through the tight integration of media and creative thinking.
His 19 years of experience between McCann NY and Fitzco spans a wide range of categories, and nationally and globally-known brands. Since joining Fitzco, Jeff has led integrated teams across Sony Mobile, Synovus Bank and Checkers & Rally’s. His leadership on Synovus helped unify and grow 28 local bank brands into the regional powerhouse Synovus is today, and Jeff’s efforts on Checkers & Rally’s led to the best two year traffic and sales increases in the brands history. While at McCann, Jeff’s experience included L'Oréal, Intel, IHG, Kraft, Nestlé Waters, and Unilever. He also spent two years on a New Business team that won Intel and the U.S. Army.
He also beat-boxes, which we promised not to include in his bio. Oops.
David grew up in North Carolina but is proud to call Atlanta home. He’s a creative content producer who strives to say yes to every challenge (with a healthy supply of ifs and buts, of course). A seasoned veteran of TV, radio, and online video content, these days you can often find him tackling new mediums and non-traditional projects. Some of his toughest challenges have won him awards at Cannes, The One Show, The Addys, and The Webbys. But he also loves to get his hands dirty with editing, directing, sound design, and more.
A yes-man at work, he’s even more of a yes-dad at home, raising his three kids primarily as an excuse to act like a child and play make-believe. Occasionally, he uses his family to go viral on Reddit and YouTube. And he likes to waste what little free time he has playing video games and watching sports.
