Fitzco helped Navy Federal Credit Union introduce ‘Our Members Are the Mission,’ a new brand platform centered on the credit union’s 85+ years of commitment to the military community. The new platform speaks to their member-first mentality, while highlighting trustworthiness and strength as a financial ally.
The integrated campaign ran across TV, digital, out of home, radio, social, search and PR. In each of the light-hearted TV spots by Fitzco, Navy Federal members are achieving their financial missions, like financing a car, using mobile banking for quick transactions, or redeeming credit card reward points.
