Fulton County came to us with a problem. COVID-19 cases in Georgia were reaching record highs. People weren’t following protocols, and the virus was spreading out of control as a result. How do we encourage safety measures like social distancing, mask wearing and getting tested in a new way that makes people actually listen?
We needed an emotional appeal, not just a logical one. So, we gave people the opportunity to feel like they are a part of something bigger than themselves.
We reminded them of the importance of community, and how it takes each and every one of us for all of us to recover.
Comm_nities need U. Resta_rants, sanct_aries, b_sinesses need U. Ho_seholds, individ_als, our f_t_res need U. Because if U live in Fulton County, #UMakeFulton.
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