help french’s reinvent in a crowded category

I scream, you scream… wait mustard ice cream?

French’s Classic Yellow Mustard is an American staple. You’ll find it on hot dogs, hamburgers and your favorite ham sammie. But over the years, private label mustards started to steal our thunder. How do you stand out in a crowded mustard field? By creating something the world didn’t know it needed. Mustard Ice Cream.



On National Mustard Day, we partnered with Coolhaus to launch this one-of-kind flavor in NYC and LA. We had a truck. We had long lines. We even offered an at-home recipe. Oh, yeah. It tasted amazing.

So, what do you say: Wanna scoop?

Featured on: CNN, USA Today, CBS, NBC, Fox, The Today Show, Good Morning America, People, Food & Wine, New York Post, Complex, Adweek, US Weekly, Funny or Die and others.

case study
case study
Mustard Ice Cream
Mustard Ice Cream
Mustard Ice Cream
Mustard Ice Cram apron
influencer kits
influencer kits
French's Mustard Ice Cream graphic
French's Mustard Ice Cream cooler
French's Mustard Ice Cream assorted items
French's Mustard Ice Cream card and envelope
French's Mustard Ice Cream letterhead
French's Mustard Ice Cream letterhead
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social

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