Mustard and grilling go hand in hand. Your favorite meats just aren’t the same without that yellow squiggle on them. But over the years, the condiment aisle has become crowded. There are so many options that the French’s brand was getting lost. How do you stand out and encourage trial in a jam-packed category? You leave the category altogether, and create something perfect for a hot summer day.
Enter Mustard Beer. For National Mustard Day, we teamed up with Oskar Blues to create the drink of the season. The brew was made with French’s Classic Yellow Mustard and tasty fruit purees, for a delicious result that had people lined up out the door at breweries.