We needed a masterbrand global tagline that put French’s signature flavor front and center. It needed to translate across the globe, and most importantly, it needed to prove that French’s believes in standing up for greatness in classic American foods.
We believe that French’s Classic Yellow Mustard can be the difference between sandwich mediocrity and sandwich greatness. French’s Crispy Fried Onions take green bean mush to green bean casserole.
So when French’s asked us to focus on sandwiches, launch French’s new Creamy Mustard Spreads without forgetting about our Classic Yellow, and oh by the way establish a global tagline… we put a fork in our signature tangy flavor and took a stand for sad naked sandwiches everywhere.
We made sure that everyone knew they could flavor on, and on, and on with French’s. Because after all, there are no rules when it comes to French’s except that if it taste great, GREAT.