This is a little something we cooked up for a new business pitch. And we threw grease on the fire to blow it up.
We had our very own people share their family recipes using McCormick products, and share the stories behind them. Then we got in the studio, cooked, styled, and photographed the dishes and comprised content into a virtual cookbook.
We took a handful of the recipes and made them into how-to recipe videos. The chefs of each recipe narrated them, and our internal team edited and linked them to the actual recipes in the book.
We turned what could have been a few family recipe cards into a full-fledged FitzFam virtual cookbook. Something special that we could share from our family, to our clients’.