Coke and Summer. They’re so closely related, they’re practically synonymous. And their relationship has always been about one thing: ice-cold Coke cutting through the heat.
But in all the years Coke has made campaigns for summer, they’ve always shown the mom-approved version of summer. Not the summer teens actually have–gritty, real, and a little bit dangerous.
So for summer 2017 we partnered with Lance Acord and Park Pictures for TV and Guy Aroch for OOH and print to prove that teens have the hottest summer and ice cold Coca-Cola is the perfect refreshment to go with it.
See the writeup on this Creativity Magazine Editors’ Pick.
tv campaign
