rick ross buys back his childhood checkers

Checkers & Rally’s is a burger place that serves an ignored section of the community. We wanted to start a movement to lift the community up. Led by a successful neighborhood voice: rap mogul Rick Ross. 

The project won a Silver Cannes Lion in Entertainment for Music, a Bronze Cannes Lion in PR, and a One Show Pencil in the Cultural Driver category: “Work that is the pace car for the future of culture.”It also performed well at The Webby Awards, New York Festivals, Food and Beverage Awards, Campaign


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