Propensity Models leverage customer data to build a profile of what predisposes an individual to become your customer. With a propensity model, an entire pool of not-yet-customers can be scored to identify where new customers will come from.
Digital Targeting takes the best prospects, as scored from propensity models, and digitally onboards them. Onboarded prospects are directly marketable to as custom audiences in digital marketing platforms.
Site Selection retools output from a propensity model to score various potential real estate sites based on the relative location of a site to the concentration of best prospects.
Radii is an algorithmic method of optimizing paid search. Budget-constrained brands can compete in competitive markets as if they had a larger budget.