Marketing Mix Modeling (MMM) is a class of econometric models used to understand the role each marketing channel plays in driving revenue. The results from an MMM prescribe the actions for the most efficient way to deploy media investments.
marketing
mix models
Insights from multiple sources promote more effective media investments
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marketing
contributions
Goodbye misattribution.
Accountable marketing is here to stay.
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client example
external
factors
Constantly fine-tune your marketing plan against outside elements.
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client example
