launch a new brand of sparkling water

Sparkling water is a crowded market already dominated by key players. As a late entrant to the category, AHA needed to find a way to stand out from the crowd. So, we focused on what makes AHA different: its taste.

Every can of AHA is a mashup of two distinct flavors. We took that product truth and ran with it, scoring spots with mashups of two distinct pieces of music. The result is a dynamic union of the vibrant worlds of the two flavors, creating a treat for both your eyes and your ears.

tv campaign
tv campaign

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