Andy Warhol once said, “A Coke is a Coke and no amount of money can get you a better Coke.” The same can’t be said for airplane seats. So we helped Coca-Cola, the world’s most optimistic brand, partner with Delta to create the first airport lounge exclusively for those sitting in the middle seat – The Middle Seat Lounge. A place where middle seaters could relax, refresh, and be treated like royalty.


We even sent them to their flights with a special Coke 3-pack designed to break the ice with their new friends in the aisle and window. The results and coverage were amazing, and it was the first time in history people actually asked to upgrade to a middle seat.
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