we unleash brand energy

Some start with a brand’s weaknesses.

We start with its strengths – what we call Stored Energy.

Every brand has them, no matter how latent. Then, we identify Energy Blocks – whatever stands in the way of Stored Energy realizing its full potential.

Remove the blocks and New Energy is realized: that could come in the form of a new positioning, creative platform, comms or media approach, a measurement framework.

Whatever is needed to unleash business-building brand energy.

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Brand Strategy
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what we do

strategy

Brand Strategy

Comms Planning

Business Strategy

Consumer Roadmapping

Social Media Strategy

social

Social Playbooks

Listening & Repeating

Audience Analysis

Content Strategy

Crisis Management

Analysis

content

Concept-to-Execution Production

Video, Photography, Editorial, Design

Digital/Mobile Content

Social Content

Agile & Scalable Resources

creative

Traditional Broadcast

Digital Content & OLV

Social Campaigns & Content

Experiential

Design

Print & Out-of-Home

media

Cross-Channel Media Planning

Comms Strategy

Media Activation and Stewardship

Programmatic Trade Desk

Analytics

Digital Prospect Targeting

analytics

Marketing Mix Modeling

Media Optimization

Call Center Intelligence (A.I.)

Propensity Modeling

Site Selection Technologies

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Home-Creative

creative

Big ideas that energize culture.

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Home-Media

media

Strategic rigor meets data-driven activations

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Home-Analytics

analytics

Learning from what has been and optimizing for what will be.

news

news

campaign: political advertising debases our profession, by dave fitzgerald

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The current state of political advertising exploits and hardens the coarseness of our civil discourse. As the election season nears its end, the electorate – particularly those in swing states…

campaign: meet the next generation: stephen lintner, associate creative director, fitzco

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Campaign US profiles our jury of rising creative talent for the upcoming BIG Awards in New York City. How long have you worked in advertising? Four-ish years. What’s your reaction…

4A’s, mccormick and fitzco on how culture drives creative decision making

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The 4A’s, McCormick and Fitzco on how culture drives creative decision-making In partnership with The Drum, the 4A’s created a content series titled ‘Convene. Challenge. Change,’ which investigates brand/agency relationships,…