we unleash brand energy

Some start with a brand’s weaknesses.

We start with its strengths – what we call Stored Energy.

Every brand has them, no matter how latent. Then, we identify Energy Blocks – whatever stands in the way of Stored Energy realizing its full potential.

Remove the blocks and New Energy is realized: that could come in the form of a new positioning, creative platform, comms or media approach, a measurement framework.

Whatever is needed to unleash business-building brand energy.

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Brand Strategy
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what we do

strategy

Brand Strategy

Comms Planning

Business Strategy

Consumer Roadmapping

Social Media Strategy

social

Social Playbooks

Listening & Repeating

Audience Analysis

Content Strategy

Crisis Management

Analysis

content

Concept-to-Execution Production

Video, Photography, Editorial, Design

Digital/Mobile Content

Social Content

Agile & Scalable Resources

creative

Traditional Broadcast

Digital Content & OLV

Social Campaigns & Content

Experiential

Design

Print & Out-of-Home

media

Cross-Channel Media Planning

Comms Strategy

Media Activation and Stewardship

Programmatic Trade Desk

Analytics

Digital Prospect Targeting

analytics

Marketing Mix Modeling

Media Optimization

Call Center Intelligence (A.I.)

Propensity Modeling

Site Selection Technologies

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Home-Creative

creative

Big ideas that energize culture.

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Home-Media

media

Strategic rigor meets data-driven activations

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Home-Analytics

analytics

Learning from what has been and optimizing for what will be.

news

news

digiday: how programmatic advertising will evolve this year on the heels of audio growth and privacy changes

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How programmatic advertising will evolve this year on the heels of audio growth and privacy changes Audio advertising is experiencing record growth, as privacy regulations continue impacting targeting tactics, according…

ana: protecting brand in a performance-driven world

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Protecting brand in a performance-driven world By Claire Russell, Fitzco Media But are there places that we have over-measured at the expense of brand building? Does our craving for real-time…

adweek: does your agency partner have the right stuff in analytics?

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Does Your Agency Partner Have the Right Stuff in Analytics? By Jim Head, President, Fitzco Analytics For the past 20 years, I’ve lived many lives in the agency analytics world.…