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WE HELP BRANDS WIN THE DAILY SHARE BATTLE

We identify the advantage others miss, turn that advantage into work people notice and act on, and measure and optimize what creates business impact.

It is one fully integrated team outthinking, outworking, and outperforming the competition, powered by a suite of proprietary tools and dedicated talent.

What’s our magic?

OUR APPROACH

The Share Battle System

An integrated growth system built to help brands find their untapped advantage, turn it into work that moves people, and prove what wins in market.

OUR APPROACH

The Share Battle System

An integrated growth system built to help brands find their untapped advantage, turn it into work that moves people, and prove what wins in market.

OUTTHINK

Find the advantage
others miss

OUTWORK

Make what
moves people

Outperform

Prove
what wins

OUTTHINK

Find the advantage
others miss

OUTWORK

Make what
moves people

Outperform

Prove
what wins

OUR WORK

Murphy's Naturals We Love Bugs

86MM impressions

4% brand lift in target audience

A person sits on a bench in a forest with a large butterfly wing and a bug-like head costume, looking at an object.

Welch’s Zero

LARGEST CAMPAIGN IN BRAND HISTORY

246 pieces of content

Vibrant background featuring various zero sugar Welch's juice

French’s Mustard Skittles

5.2 B earned impressions

5,189 media placements

A bottle of French’s Mustard and a colorful box of Skittles are displayed on a yellow surface against a blue sky backdrop.

Home Instead

Largest campaign in brand history

24% lift in site visits

Macaulay Culkin, surrounded by soft lights, looking directly at the camera with a thoughtful expression.

See all our work

IN THE NEWS

PRESS

: Media Isn’t Fragmenting the Way We Think. And That Changes Everything

PRESS

: BIOLYTE Teams with Fitzco for First National Campaign, “LYTE IT UP,” Built Around ‘Thirst Responders’

PRESS

: Bojangles and Fitzco Bring Big Bo to Atlanta to Ask: Are You Too Chicken to Try the New Tenders?

PRESS

: Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients

PRESS

: Media Isn’t Fragmenting the Way We Think. And That Changes Everything

PRESS

: BIOLYTE Teams with Fitzco for First National Campaign, “LYTE IT UP,” Built Around ‘Thirst Responders’

See all news

CAREERS

Supervisor, Media

Full Time Exempt, Atlanta, GA

Apply now

Supervisor, Media

Full Time Exempt, Atlanta, GA

Apply now

OUR
WORK

OUR
WORK

WE HELP BRANDS WIN THE DAILY SHARE BATTLE

WE HELP BRANDS WIN THE DAILY SHARE BATTLE

WE HELP BRANDS WIN THE DAILY SHARE BATTLE

OUR APPROACH

OUR APPROACH

OUR APPROACH

OUR APPROACH

OUTTHINK

OUTWORK

Outperform

OUTTHINK

OUTWORK

Outperform

OUR WORK

OUR WORK

Murphy's Naturals We Love Bugs

Welch’s Zero

French’s Mustard Skittles

Home Instead

IN THE NEWS

IN THE NEWS

IN THE NEWS

: Media Isn’t Fragmenting the Way We Think. And That Changes Everything

: BIOLYTE Teams with Fitzco for First National Campaign, “LYTE IT UP,” Built Around ‘Thirst Responders’

: Bojangles and Fitzco Bring Big Bo to Atlanta to Ask: Are You Too Chicken to Try the New Tenders?

: Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients

: Media Isn’t Fragmenting the Way We Think. And That Changes Everything

: BIOLYTE Teams with Fitzco for First National Campaign, “LYTE IT UP,” Built Around ‘Thirst Responders’

CAREERS

CAREERS

CAREERS

Supervisor, Media

Supervisor, Media

SAY HELLO

SAY HELLO

SAY HELLO