we unleash brand energy

Some start with a brand’s weaknesses.

We start with its strengths – what we call Stored Energy.

Every brand has them, no matter how latent. Then, we identify Energy Blocks – whatever stands in the way of Stored Energy realizing its full potential.

Remove the blocks and New Energy is realized: that could come in the form of a new positioning, creative platform, comms or media approach, a measurement framework.

Whatever is needed to unleash business-building brand energy.

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Brand Strategy
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what we do

strategy

Brand Strategy

Comms Planning

Business Strategy

Consumer Roadmapping

Social Media Strategy

social

Social Playbooks

Listening & Repeating

Audience Analysis

Content Strategy

Crisis Management

Analysis

content

Concept-to-Execution Production

Video, Photography, Editorial, Design

Digital/Mobile Content

Social Content

Agile & Scalable Resources

creative

Traditional Broadcast

Digital Content & OLV

Social Campaigns & Content

Experiential

Design

Print & Out-of-Home

media

Cross-Channel Media Planning

Comms Strategy

Media Activision and Stewardship

Programmatic Trade Desk

Analytics

Digital Prospect Targeting

analytics

Marketing Mix Modeling

Media Optimization

Call Center Intelligence (A.I.)

Propensity Modeling

Site Selection Technologies

Filter

Home-Creative

creative

Big ideas that energize culture.

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Home-Media

media

Strategic rigor meets data-driven activations

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Home-Analytics

analytics

Learning from what has been and optimizing for what will be.

news

news

ad age: fitzco sees growth in revenue, head count and clients

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Small Agency of the Year, 76-150 employees, Gold:Fitzco Fitzco founder Dave Fitzgerald bought back the agency from Interpublic Group of Cos. in 2020—some 22 years after selling it. And since…

digiday: fitzco return to office podcast, episode 1

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digiday: fitzco return to office podcast, episode 1 Over the last two years, a lot has changed for Atlanta-based advertising agency Fitzco. Like the rest of the world, the agency…

fitzco wins sylvania automotive lighting

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Atlanta independent marketing agency Fitzco has won the Sylvania Automotive account after a review conducted by search consultancy Pile and Company.  Fitzco will be responsible for brand strategy, creative, media…