Some start with a brand’s weaknesses.
We start with its strengths – what we call Stored Energy.
Every brand has them, no matter how latent. Then, we identify Energy Blocks – whatever stands in the way of Stored Energy realizing its full potential.
Remove the blocks and New Energy is realized: that could come in the form of a new positioning, creative platform, comms or media approach, a measurement framework.
Whatever is needed to unleash business-building brand energy.
Brand Strategy
what we do
strategy
Brand Strategy
Comms Planning
Business Strategy
Consumer Roadmapping
Social Media Strategy
social
Social Playbooks
Listening & Repeating
Audience Analysis
Content Strategy
Crisis Management
Analysis
content
Concept-to-Execution Production
Video, Photography, Editorial, Design
Digital/Mobile Content
Social Content
Agile & Scalable Resources
creative
Traditional Broadcast
Digital Content & OLV
Social Campaigns & Content
Experiential
Design
Print & Out-of-Home
media
Cross-Channel Media Planning
Comms Strategy
Media Activation and Stewardship
Programmatic Trade Desk
Analytics
Digital Prospect Targeting
analytics
Marketing Mix Modeling
Media Optimization
Call Center Intelligence (A.I.)
Propensity Modeling
Site Selection Technologies
news
Ad Age: Why advertisers are still making space for experimental budgets even with economic uncertainty With ad spend under more scrutiny than ever, brands should continue looking for cost-efficient and…
Ad Age: Why Brands Love Fake Holidays – Behind Calendar Creations Like National French Fry Day. When Checkers and Rally’s planned their annual promotion around National French Fry Day last…
The current state of political advertising exploits and hardens the coarseness of our civil discourse. As the election season nears its end, the electorate – particularly those in swing states…
Campaign US profiles our jury of rising creative talent for the upcoming BIG Awards in New York City. How long have you worked in advertising? Four-ish years. What’s your reaction…
The 4A’s, McCormick and Fitzco on how culture drives creative decision-making In partnership with The Drum, the 4A’s created a content series titled ‘Convene. Challenge. Change,’ which investigates brand/agency relationships,…
Small Agency of the Year, 76-150 employees, Gold:Fitzco Fitzco founder Dave Fitzgerald bought back the agency from Interpublic Group of Cos. in 2020—some 22 years after selling it. And since…
news
Ad Age: Why advertisers are still making space for experimental budgets even with economic uncertainty With ad spend under more scrutiny than ever, brands should continue looking for cost-efficient and…
Ad Age: Why Brands Love Fake Holidays – Behind Calendar Creations Like National French Fry Day. When Checkers and Rally’s planned their annual promotion around National French Fry Day last…
The current state of political advertising exploits and hardens the coarseness of our civil discourse. As the election season nears its end, the electorate – particularly those in swing states…
