Some start with a brand’s weaknesses.
We start with its strengths – what we call Stored Energy.
Every brand has them, no matter how latent. Then, we identify Energy Blocks – whatever stands in the way of Stored Energy realizing its full potential.
Remove the blocks and New Energy is realized: that could come in the form of a new positioning, creative platform, comms or media approach, a measurement framework.
Whatever is needed to unleash business-building brand energy.
Brand Strategy
what we do
strategy
Brand Strategy
Comms Planning
Business Strategy
Consumer Roadmapping
Social Media Strategy
social
Social Playbooks
Listening & Repeating
Audience Analysis
Content Strategy
Crisis Management
Analysis
content
Concept-to-Execution Production
Video, Photography, Editorial, Design
Digital/Mobile Content
Social Content
Agile & Scalable Resources
creative
Traditional Broadcast
Digital Content & OLV
Social Campaigns & Content
Experiential
Design
Print & Out-of-Home
media
Cross-Channel Media Planning
Comms Strategy
Media Activision and Stewardship
Programmatic Trade Desk
Analytics
Digital Prospect Targeting
analytics
Marketing Mix Modeling
Media Optimization
Call Center Intelligence (A.I.)
Propensity Modeling
Site Selection Technologies
news
Small Agency of the Year, 76-150 employees, Gold:Fitzco Fitzco founder Dave Fitzgerald bought back the agency from Interpublic Group of Cos. in 2020—some 22 years after selling it. And since…
digiday: fitzco return to office podcast, episode 1 Over the last two years, a lot has changed for Atlanta-based advertising agency Fitzco. Like the rest of the world, the agency…
Atlanta independent marketing agency Fitzco has won the Sylvania Automotive account after a review conducted by search consultancy Pile and Company. Fitzco will be responsible for brand strategy, creative, media…
Fitzco launches campaigns for French's and Cholula Fitzco today debuts national campaigns for McCormick and Co.'s French's Mustard and Cholula hot sauce just in time for summer grilling season. The…
Atlanta Indie Fitzco Brings Back David Matathia as Head of Strategy Atlanta independent agency Fitzco has hired David Matathia to lead strategy. He begins on February 22. Matathia will return…
How one Atlanta creative shop is trying to win over vaccine skeptics Fitzco is leaning into right-wing imagery in the Delta Variant Force campaign. Atlanta: When people see a graphic…
news
Small Agency of the Year, 76-150 employees, Gold:Fitzco Fitzco founder Dave Fitzgerald bought back the agency from Interpublic Group of Cos. in 2020—some 22 years after selling it. And since…
digiday: fitzco return to office podcast, episode 1 Over the last two years, a lot has changed for Atlanta-based advertising agency Fitzco. Like the rest of the world, the agency…
Atlanta independent marketing agency Fitzco has won the Sylvania Automotive account after a review conducted by search consultancy Pile and Company. Fitzco will be responsible for brand strategy, creative, media…
