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FRENCH’S MUSTARD SKITTLES

FRENCH’S MUSTARD SKITTLES

FRENCH’S MUSTARD SKITTLES

CHALLENGE

CHALLENGE

CHALLENGE

Gen Z doesn’t love mustard. In fact, 33% of them stated they HATE it.

SOLUTION

SOLUTION

SOLUTION

On the 5th anniversary of National Mustard Day, we partnered with a brand the youths DO love and decided to take our tang where it’s never been before: The candy aisle. But we didn’t stop there. We cruised up the East Coast in a VW mustard mobile named Bella, doling out swag and tangy candy in Atlanta, Washington D.C., and New York City.

RESULTS:

5.2 B earned impressions

5.2 B earned impressions

5.2 B earned impressions

5,189 media placements

5,189 media placements

5,189 media placements

66k new subscribers

66k new subscribers

66k new subscribers

A bottle of French’s Mustard and a colorful box of Skittles are displayed on a yellow surface against a blue sky backdrop.

Case Study

Showing slide 1 of 1
A hand holds a colorful Skittles package against a bright yellow background, with a finger poised to open it.
A hand holds a bottle of mustard surrounded by a sea of yellow Skittles candies
A smiling person in a yellow top holds a bottle of French’s Mustard against a bright sky with clouds.
A smiling woman holds a Skittles package, with a bright blue sky and clouds in the background.
A person relaxes in a yellow inflatable amidst blue skies, surrounded by water and playful decorations.
A finger balances three yellow Skittles candy on top against a blue sky with fluffy clouds.
Colorful concentric circles surround a stylized representation of a building, resembling a temple or church.
Colorful concentric circles with a prominent red circle featuring a golden design resembling a flag emblem.
Showing slide 1 of 1
A hand holds a colorful Skittles package against a bright yellow background, with a finger poised to open it.
A hand holds a bottle of mustard surrounded by a sea of yellow Skittles candies
A smiling person in a yellow top holds a bottle of French’s Mustard against a bright sky with clouds.
A smiling woman holds a Skittles package, with a bright blue sky and clouds in the background.
A person relaxes in a yellow inflatable amidst blue skies, surrounded by water and playful decorations.
A finger balances three yellow Skittles candy on top against a blue sky with fluffy clouds.
Colorful concentric circles surround a stylized representation of a building, resembling a temple or church.
Colorful concentric circles with a prominent red circle featuring a golden design resembling a flag emblem.

PR IMAGES

A colorful mural depicting a bright blue sky with clouds, sun, and playful elements like stars and planets.

CALENDAR

Showing slide 1 of 1
Three colorful location cards: DC (8/2), ATL (7/31), and NYC (8/5) with bold yellow text on purple, red, and blue backgrounds.
Showing slide 1 of 1
Three colorful location cards: DC (8/2), ATL (7/31), and NYC (8/5) with bold yellow text on purple, red, and blue backgrounds.

SOCIAL MEdia

A collage featuring three images: a person, a logo, and a colorful design with text elements.
A hand holding a hot dog with mustard, set on a red checkered picnic tablecloth. Skittles are poured onto a hot dog instead of mustard
Close-up of numerous small yellow Skittles clustered together, creating a vibrant yellow surface texture.

SEE MORE WORK

SEE MORE WORK

SEE MORE WORK

Creative

Two people stand in a kitchen with a colorful fruit bowl and a Welch's juice carton on the counter.

Welch’s Zero

LARGEST CAMPAIGN IN BRAND HISTORY

246 pieces of content

Creative

Two people stand in a kitchen with a colorful fruit bowl and a Welch's juice carton on the counter.

Welch’s Zero

LARGEST CAMPAIGN IN BRAND HISTORY

246 pieces of content

Creative

Two people stand in a kitchen with a colorful fruit bowl and a Welch's juice carton on the counter.

Welch’s Zero

LARGEST CAMPAIGN IN BRAND HISTORY

246 pieces of content

Creative

A plate of orange BoJangles chicken tenders with dipping sauce next to two colorful boxes featuring menu items.

BoJangles Don’t Be Chicken

Creative

A plate of orange BoJangles chicken tenders with dipping sauce next to two colorful boxes featuring menu items.

BoJangles Don’t Be Chicken

Creative

A plate of orange BoJangles chicken tenders with dipping sauce next to two colorful boxes featuring menu items.

BoJangles Don’t Be Chicken

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SAY HELLO

SAY HELLO

Email us