Winning over Atlanta’s chicken fans takes confidence. For the launch of Bo’s Chicken Tenders, Bojangles and Fitzco put Big Bo at the center of a campaign that challenges people to reconsider their usual order.
The mascot brings that challenge to screens, social feeds and locations around the city. With strong loyalties already in place, the creative team needed an idea that could make trying something new feel irresistible.
The most unexpected move was where they decided to take that challenge next…
