The dispute between The Trade Desk and Publicis has given competing ad-tech platforms an opening. Rival sales teams are approaching agencies with promises of greater transparency and fresh reasons to reconsider their media-buying partners.

Digiday spoke with buyers, including Fitzco group media director Savannah Bishop, about the increased outreach. The conversations reveal a gap between the attention surrounding the dispute and agencies’ willingness to change platforms.

For competitors hoping to turn the controversy into new business, the harder question is what would actually persuade a buyer to switch…