A crowded market and limited budget had kept the world from getting to know all the incredible good that Murphy’s Naturals has been doing for the environment.
We flipped the industry on its head—proclaiming our deep love for nature and all things in it. Including bugs. We introduced a fuzzy, six-legged mascot named “Skeeter” to help show the world how we’re caring for all things natural. Then, a hyper-targeted media plan including weather- and humidity-related triggers brought our vision to modern moms across the U.S.
RESULTS:
Case Studie
Campaign videos
DIGITAL / SOCIAL
Campaign imagery
To facilitate the expansion of Murphy’s Naturals, we helped concept and execute an activation targeted toward retail buyers at a certain chain of orange-colored “home improvement depots.” Each buyer received a bespoke mailer, including a custom Zone Repellent Mosquito Dodger product, as well as a hanging office calendar that details the lifecycle of our lovable mosquito mascot.
CALENDAR
