Associate Media Director extraordinaire Crystal Webb is a proud New Orleanian, born and raised in the Crescent City but now calls Atlanta home. As a graduate of Clark Atlanta University, she utilizes her alma mater’s motto as her mantra – “find a way or make one!” She’s a solution-oriented person determined to find or make ways to add value to every client she touches, treating their business as if it’s her own. That personal connection is her way of making it matter.
Throughout her career, she has experienced all sides of the advertising/marketing world in roles on the sales side, client side, and agency side. She’s developed omni-channel media plans for brands including Turner Entertainment Networks, Turner Sports, Atlanta Braves, Gas South, Georgia Tourism, HoneyBaked Ham, Coca-Cola, and more. She found her way to Fitzco, and is currently an Associate Director, leading the media planning and “making it matter” for Buffalo Wild Wings.
When she’s not busy developing media plans, you can find her binge-watching entertainment TV or running a 5K with her husband in East Atlanta.