Mackenzie is a native Georgian, proud Bulldawg and an Associate Media Planner at Fitzco. She works primarily on the MedExpress, Southern Company and Knights of Columbus accounts and believes a thoughtfully-researched media plan can drive business goals.
Throughout her career she has worked to make the messages of her clients matter through highly-targeted placements that reach the consumer where he/she digests content. Behind her love for the media-planning hustle is her love for hobbies. Her side-gigs come in many shapes and colors, ranging from woodworking to competitive waterskiing to casual Wednesday-night ballet.