Boo. Not boo like boo hiss. We mean boo as in ghosts and goblins reaching out of pumpkins and bobbing for apples Halloween-style for our newest client, Sony Mobile. Social content is the name of the game during any holiday season, but for the tech geeks out there (we say it with love, since we qualify), any news about a new product is going to get some scary traction.
These two pieces certainly did. One, a video featuring new Lollipop Android software available on Sony Xperia smartphones. The other, a series of underwater shots – taken with Verizon's new waterproof Sony Xperia Z3v.
The former generated more Facebook impressions for Sony Mobile than any other post in 2014. The latter earned a spot in Lürzer's Archive magazine.