Quikrete

Long Story Short Radio

Long Story Short Radio

Quikrete is the country's largest manufacturer of packaged concrete and cement mixes. A. It doesn't take long to demonstrate how fast their fast-setting concrete does its thing. 10 seconds, in fact.

In its three years, the Long Story Short campaign has won the $50,000 Best of Show once and Best Campaign three times at the Radio Mercury Awards, a Wood Pencil in Writing Craft at D&AD, Silver and Bronze at London International Awards, Bronze at Clios, four shortlists at One Show, Gold at National Addys, and made the Communication Arts Advertising Annual.

Radio Mercury Awards Judges Discuss "Long Story Short"

Year 2

Year 3

Fast Setting Concrete is fun in print, too. This campaign was featured in Communication Arts and Creativity.

Fountain
Water Tank
Bridge