Coke and Summer. They're so closely related, they're practically synonymous. And their relationship has always been about one thing: ice-cold Coke cutting through the heat.
But in all the years Coke has made campaigns for summer, they've always shown the mom-approved version of summer. Not the summer teens actually have–gritty, real, and a little bit dangerous.
So for summer 2017 we partnered with Lance Acord and Park Pictures for TV and Guy Aroch for OOH and print to prove that teens have the hottest summer and ice cold Coca-Cola is the perfect refreshment to go with it.
See the writeup on this Creativity Magazine Editors' Pick.
This work was created by Fitzco//McCann, our highly-energetic, stand-alone unit devoted to Coca-Cola North America, which combines Fitzgerald & Co's strategic smarts, creative fire-power and face-to-face brand management on the ground in Atlanta with the global reach and depth of experience of McCann Worldgroup. And is networked with hundreds of passionate people working on Coca-Cola across 56 countries.
Coca-Cola is one of McCann's largest global clients, and in just a few years, Fitzco//McCann has grown to be one of their key creative agency partners in the U.S.