We've all seen them – fast-paced, excited montages of rollercoasters, teens and bottles of Coke promoting Six Flags summer fun. It's tried, but not quite true. What is true are the happy, and sometimes romantic, connections teens make when the two brands come together. Adweek thought so too, and named this one of its best spots of the year.
This work was created by Fitzco//McCann, our highly-energetic, stand-alone unit devoted to Coca-Cola North America, which combines Fitzgerald & Co's strategic smarts, creative fire-power and face-to-face brand management on the ground in Atlanta with the global reach and depth of experience of McCann Worldgroup. And is networked with hundreds of passionate people working on Coca-Cola across 56 countries.
Coca-Cola is one of McCann's largest global clients, and in just a few years, Fitzco//McCann has grown to be one of their key creative agency partners in the U.S.