Coca-Cola

NASCAR drivers taste the feeling

This is what it looks like when NASCAR drivers taste the feeling

Fitzco//McCann has created campaigns for the Coca-Cola Racing Family for years, helping Coke become the first 3-time winner of the NASCAR Marketing Achievement Award.

This season is the first we've shot an ad dedicated to each of the six drivers, showing what it's like when they take a moment to pause the NASCAR action and truly enjoy a Coca-Cola. In slow motion. With an epic '80s anthem playing. That's only happening for them.

The campaign broke during the 2016 Daytona 500, part of Coca-Cola's global launch of its Taste The Feeling campaign. The print work won a Silver Clio Sports Award.

TV Spots
USA Today Full Page Ad - Ran Monday following Daytona 500 (Click to view full ad)
Denny Hamlin Congratulations

This work was created by Fitzco//McCann, our highly-energetic, stand-alone unit devoted to Coca-Cola North America, which combines Fitzgerald & Co's strategic smarts, creative fire-power and face-to-face brand management on the ground in Atlanta with the global reach and depth of experience of McCann Worldgroup. And is networked with hundreds of passionate people working on Coca-Cola across 56 countries.

Coca-Cola is one of McCann's largest global clients, and in just a few years, Fitzco//McCann has grown to be one of their key creative agency partners in the U.S.