Checkers & Rally's

Meet the Fast Foodies

Fast Foodies know the deal

There's an untapped audience of fast food aficionados out there. They're passionate and outspoken about their love of fast food. They describe burgers and fries the way a food critic might describe the entrees at a Michelin restaurant. We call these people Fast Foodies, and as Campaign Magazine reported, we launched a campaign to celebrate them.

In each spot, a Fast Foodie proudly describes the delicious details of the food - and deal - they just got. "Minor League" features a guy who knows how to score big league flavor for a minor league price. "Thrift Store" shows a thrift store-chic girl who knows we weren't put on earth to eat salad. "Kiddie Pool" tells the story of a man who’s not afraid to create his own country club.