There's an untapped audience of fast food aficionados out there. They're passionate and outspoken about their love of fast food. They describe burgers and fries the way a food critic might describe the entrees at a Michelin restaurant. We call these people Fast Foodies, and as Campaign Magazine reported, we launched a campaign to celebrate them.
In each spot, a Fast Foodie proudly describes the delicious details of the food - and deal - they just got. "Minor League" features a guy who knows how to score big league flavor for a minor league price. "Thrift Store" shows a thrift store-chic girl who knows we weren't put on earth to eat salad. "Kiddie Pool" tells the story of a man who’s not afraid to create his own country club.