share a coke and share a unique song for every name

How do you let people know names are back on Coke bottles? We created a totally unique song for every single name. Over 1,000 of them. The campaign was a major team effort, with people across departments writing songs. It’s won at every major award show, including Best in Discipline and Gold at One Show, 6 Cannes Lions, Gold Clios, D&AD, Art Directors Club, Webby Awards, Best in Show at Adstars and more.

One Show Best in Category & Gold / Radio Custom Content
One Show Silver / Innovation in Radio
One Show Silver / Experiential Radio
One Show Bronze / Craft Use of Music
One Show Merits / Mobile, Innovation in Social, Integrated, Craft
Creativity’s Integrated & Interactive Campaigns of the Year

Cannes Silver and Bronze Lions / Brand Experience & Activation
Cannes Silver Lions x2 / Radio & Audio
Cannes Bronze Lion / Digital & Social Real-time Response
Cannes Bronze Lion / Media – Branded Content for Digital or Social
Cannes Lions Shortlists x9 
AdStars Asia / Grand Prix, 2 Crystal, 2 Gold, 11 Silver, 4 Bronze
Clios / Gold in Innovation, Silver, 2 Bronze
Art Directors Club Silver Cube / Innovation
D&AD Wood Pencil / Crafts for Advertising
D&AD Wood Pencil / Use of Radio & Audio
Webby People’s Voice Nominee / Real-Time Response 
Webby Honoree / Technical Achievement
New York Festivals / First Prize, Second Prize x2, Third Prize
Radio Mercury Awards / Best of Show