How do you let people know names are back on Coke bottles? We created a totally unique song for every single name. Over 1,000 of them. The campaign was a major team effort, with people across departments writing songs. It’s won at every major award show, including Best in Discipline and Gold at One Show, 6 Cannes Lions, Gold Clios, D&AD, Art Directors Club, Webby Awards, Best in Show at Adstars and more.
One Show Best in Category & Gold / Radio Custom Content
One Show Silver / Innovation in Radio
One Show Silver / Experiential Radio
One Show Bronze / Craft Use of Music
One Show Merits / Mobile, Innovation in Social, Integrated, Craft
Creativity’s Integrated & Interactive Campaigns of the Year